!["Create Professional FB Ad Videos Leverage Free Creative Toolkit for 2024"](https://www.lifewire.com/thmb/P4k0CaojSuy-EQjiwXbHEHmJ8cs=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/GettyImages-153126740-584f1ddc3df78c491e4b2c60.jpg)
"Create Professional FB Ad Videos Leverage Free Creative Toolkit for 2024"
![](/images/site-logo.png)
Create Professional FB Ad Videos: Leverage Free Creative Toolkit
How to Create Facebook Video Ads with FREE Video Creation Kit?
Shanoon Cox
Mar 27, 2024• Proven solutions
Video ad is one of the best way to go if you want to capture and keep your audience’s attention online these days on Facebook. The fact is, we’ve become a visual people, and something that engages us and makes us feel part of something is the quickest way to get a point across and be memorable.
If you have little to no experience with video ads, don’t feel stressed. We’re going to give you a quick tutorial on how to create video ads for FREE using the Facebook Video Creation Kit video ads maker . It’s quick, straightforward, and once you start, you won’t want to go back. Let’s dive in!
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
How to Create Video Using the Facebook Video Creation Kit [step by step tutorial]
Wondershare Filmora is one of the best video editing software for making and editing social media videos sharing on YouTube, Facebook, or Instagram. It features lots of effects, transitions, templates and elements for creating video with fun. You can create videos in different aspect ratio such as 1:1, 9:16, 16:9, 4:3 or customize the aspect ratio as you like.
Well, although other social media platforms are gaining popularity, Facebook remains the top of the pops, and has over 1.5 billion daily users . Whatever your reason for needing a video ad, you can’t go wrong broadcasting it to this kind of audience.
The Facebook Video Creation Kit is an easy way to create video ads using your photos, texts and logos in Ads Manager. It’s aimed more towards mobile-friendly ads, and offers a stash of templates that are super easy to use.
The basics are quite easy to grasp, and you can come up with a decent video ad in just a few minutes by following the simple first steps.
Below is the detailed step by step tutorial about how to create video ads in Video Creation kit.
1. Open Ads Manager
You’ll need to start in Ads Manager , which is connected with your Facebook account and can be found on your home page in the left menu.
Click on the Ads tab, and the Create button to get started. You can’t miss it - it’s bright green! You’ll be asked if you want to choose Guided Creation or Quick Creation. Either way is pretty easy to do, and you can experiment with both when you begin to see which works best for you.
In the following part, I’ll show you the steps after clicking Select Guided Creation for detailed explanation.
At first, you’ll need to select campaign objective, which is what you would like to result from your video ad. Choosing the right one here can be tricky, but here’s a guide to help you out . Some possible marketing objectives to choose from include:
- Brand Awareness
- Reach
- Traffic
- Engagement
- Lead Generation
- Conversions
Depending on what exactly you want to achieve from your ad, you’ll select a particular objective. Each one aims to help you reach your goal - whether that’s video views, leading people to your website, or getting them to buy your product. Depending on the objective you choose, your pricing could be different.
You will also be promoted to specify an audience that you want your ad to target. You’ll have to select info such as location, age, and demographic. This is especially important if you work in a specific area or with specific people - this way, your ad won’t target anybody who has no chance of being a potential client. Once you’ve got that out the way, you can look at doing the actual creation work.
2. Choosing A Format
Once you’ve gone through the initial info, you need to choose a format for your ad. You have a few specific options to choose from:
- Carousel
- Single Image or Video
- Collection group for Fullscreen Mobile Experience
Note: if you’ve enabled the Dynamic Creative option under Conversion in Ad Set tab, you’ll see the Single Image or Video format option only, since the Dynamic Creative allows you to upload individual images and headlines and generate combination automatically. Here, we’ll choose Single Image or Video format to show the next steps. Once you’ve got the hang of it, you can experiment with the other two.
3. Adding Your Media & Elements
Go to the Media section and now you can upload up to 10 images or videos and Facebook Dynamic Creative will generate multiple combinations; or, you can create slideshow or use the Video Template to create a new video with the Video Creation Kit.
Add images to media
Once you’ve begun to create your vid, you’ll find a button under the Media tab. Click Add Image and a window will open for you to select images - you can choose from the images on your account, your particular Facebook page you’re creating the ad for, your Instagram, or upload stock images.
When adding images to media, remember to choose images that are the same size and orientation. This will make your life easier and your ad look more appealing!
Also, it would be helpful to check the image specs and video specs before uploading.
If you want a slideshow ad that will simply scroll through the media you’ve selected and that you can add some extra text and info onto, head a little further down the page to add your text and links and finish up by clicking Confirm.
If you want to create a video, the process is a little different, but not much more complicated.
4. Creating Your Video with Templates
If you choose use video ad template to create a video, you will see lot of different options for you to choose from. There are square and vertical templates, you don’t need to worry about it too much because you can take the Square template and the Video Creation Kit will make a Vertical video as well.
The template names are quite specific to what each one does, so you should have no problem choosing what would suit you:
- Promote a Product
- Drive Product Discovery
- Sell Multiple Products
- Show Product Benefits
- Spotlight an Image
- Showcase a Square Image
- Showcase a Horizontal Image
- Feature an Image
- Highlight an Image
- Present a Horizontal Image
- Frame an Image
Each template shows how many images you can use and the duration of the video. For example, for a show product benefits video, the video will be 15 seconds with 5 – 10 images. Once you’ve browsed through them and decided which is best for you, click on Customize at the bottom of the window.
5. Customizing Your Video Creation Kit Template
From here, you can upload your own images to fill the placeholders that the template will contain and customize the scenes. Simply click on each picture and choose +Select Image under the Background heading. Be aware that you can’t use the images they’ve put in as placeholders, no matter how much you may like them!
You can also add your own logo, and if you’re feeling inspired or want to convey a particular message, choose a sticker to put on your vid!
You can also add text on this screen and adjust the text color, font and positon based on your needs.
Once you click on Use Video, and it will start creating it for you in the background.
You’ll be sent back to the original page where you can add text and links, and once you click on Confirm, your video ad will be ready!
Tips & Tricks to Consider when creating video ads for Facebook
If you’ve never made a video ad using the Facebook Video Creation Kit before, there are some things that you should consider when creating your masterpiece:
- 85% of viewers keep the sound off in videos
- 47% of the value of a video ad is in the first three seconds
- The optimal length for videos are 15 seconds or shorter
Therefore, when creating your video, here are some things you should think about in order to make your ad as effective as possible:
- Focus on visuals, not sound
Use high-quality images (1280 x 720 pixels), and make sure they’re consistent in size and aspect ratio, or they will be automatically cropped. If you’re using video files, upload them in MOV or MP4 format.
If you are uploading music, make sure you are legally allowed to use it! You can select music in the Video Creator too.
- Get your point across ASAP
Don’t fill the first seconds of your video with fluff, because if someone isn’t engaged they’re going to miss the good stuff! Get your point across upfront, and make sure you grab the viewer’s attention from the start.
- Keep it short
Going over 15 seconds means that the amount of completed views is certainly going to be less. Pack as much as you can into 15 seconds. Remember - your viewer is likely to have many things vying for their attention - if you can hold onto it for 15 seconds, that’s success!
Bonus: Why you should place Video Ads on Facebook?
As we said before, Facebook has billions daily users, and here are just a few reasons to start using this as a platform to get your videos out there:
- Facebook is regarded as the most important network for marketers, beating LinkedIn by a whopping 46%
- Facebook video get, on average, over 8 billion daily views
- Viewers are 1.5 times more likely to watch video on smartphones than on a computer
- Video makes up just 3% of the content on Facebook, but has the highest engagement rate
No matter what your business, video is a tool you should be taking advantage of, and with stats like these, Facebook is a great place to start getting your video ads out there!
What Could You Use the Creation Kit For?
Whatever the purpose of your video, you’ll find the Facebook Video Creation Kit to be quite useful for you. You can create your ad using video footage, or simply add some photos for a slideshow effect.
This is great for promoting products and services, introducing new businesses or ideas, or simply sharing something cool that you’ve created with your friends. Not only does it showcase your photos or products, you’ll be able to add your own text, links, and info to promote your stuff exactly the way you want to!
Conclusion
If you aren’t busy creating your own video ad right now, you’re missing out! Facebook is a fantastic platform, and video is an amazing tool for reaching those millions of people online. If the stats haven’t convinced you, just give it a try - you should notice the difference in engagement immediately.
Video has become the go-to tool for advertising, and using the Facebook Video Creation Kit is a quick, easy, and quite fun way to put together something appealing and inviting, even if you know nothing about video editing. What are you waiting for? Head over to your Facebook page and try it out!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Video ad is one of the best way to go if you want to capture and keep your audience’s attention online these days on Facebook. The fact is, we’ve become a visual people, and something that engages us and makes us feel part of something is the quickest way to get a point across and be memorable.
If you have little to no experience with video ads, don’t feel stressed. We’re going to give you a quick tutorial on how to create video ads for FREE using the Facebook Video Creation Kit video ads maker . It’s quick, straightforward, and once you start, you won’t want to go back. Let’s dive in!
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
How to Create Video Using the Facebook Video Creation Kit [step by step tutorial]
Wondershare Filmora is one of the best video editing software for making and editing social media videos sharing on YouTube, Facebook, or Instagram. It features lots of effects, transitions, templates and elements for creating video with fun. You can create videos in different aspect ratio such as 1:1, 9:16, 16:9, 4:3 or customize the aspect ratio as you like.
Well, although other social media platforms are gaining popularity, Facebook remains the top of the pops, and has over 1.5 billion daily users . Whatever your reason for needing a video ad, you can’t go wrong broadcasting it to this kind of audience.
The Facebook Video Creation Kit is an easy way to create video ads using your photos, texts and logos in Ads Manager. It’s aimed more towards mobile-friendly ads, and offers a stash of templates that are super easy to use.
The basics are quite easy to grasp, and you can come up with a decent video ad in just a few minutes by following the simple first steps.
Below is the detailed step by step tutorial about how to create video ads in Video Creation kit.
1. Open Ads Manager
You’ll need to start in Ads Manager , which is connected with your Facebook account and can be found on your home page in the left menu.
Click on the Ads tab, and the Create button to get started. You can’t miss it - it’s bright green! You’ll be asked if you want to choose Guided Creation or Quick Creation. Either way is pretty easy to do, and you can experiment with both when you begin to see which works best for you.
In the following part, I’ll show you the steps after clicking Select Guided Creation for detailed explanation.
At first, you’ll need to select campaign objective, which is what you would like to result from your video ad. Choosing the right one here can be tricky, but here’s a guide to help you out . Some possible marketing objectives to choose from include:
- Brand Awareness
- Reach
- Traffic
- Engagement
- Lead Generation
- Conversions
Depending on what exactly you want to achieve from your ad, you’ll select a particular objective. Each one aims to help you reach your goal - whether that’s video views, leading people to your website, or getting them to buy your product. Depending on the objective you choose, your pricing could be different.
You will also be promoted to specify an audience that you want your ad to target. You’ll have to select info such as location, age, and demographic. This is especially important if you work in a specific area or with specific people - this way, your ad won’t target anybody who has no chance of being a potential client. Once you’ve got that out the way, you can look at doing the actual creation work.
2. Choosing A Format
Once you’ve gone through the initial info, you need to choose a format for your ad. You have a few specific options to choose from:
- Carousel
- Single Image or Video
- Collection group for Fullscreen Mobile Experience
Note: if you’ve enabled the Dynamic Creative option under Conversion in Ad Set tab, you’ll see the Single Image or Video format option only, since the Dynamic Creative allows you to upload individual images and headlines and generate combination automatically. Here, we’ll choose Single Image or Video format to show the next steps. Once you’ve got the hang of it, you can experiment with the other two.
3. Adding Your Media & Elements
Go to the Media section and now you can upload up to 10 images or videos and Facebook Dynamic Creative will generate multiple combinations; or, you can create slideshow or use the Video Template to create a new video with the Video Creation Kit.
Add images to media
Once you’ve begun to create your vid, you’ll find a button under the Media tab. Click Add Image and a window will open for you to select images - you can choose from the images on your account, your particular Facebook page you’re creating the ad for, your Instagram, or upload stock images.
When adding images to media, remember to choose images that are the same size and orientation. This will make your life easier and your ad look more appealing!
Also, it would be helpful to check the image specs and video specs before uploading.
If you want a slideshow ad that will simply scroll through the media you’ve selected and that you can add some extra text and info onto, head a little further down the page to add your text and links and finish up by clicking Confirm.
If you want to create a video, the process is a little different, but not much more complicated.
4. Creating Your Video with Templates
If you choose use video ad template to create a video, you will see lot of different options for you to choose from. There are square and vertical templates, you don’t need to worry about it too much because you can take the Square template and the Video Creation Kit will make a Vertical video as well.
The template names are quite specific to what each one does, so you should have no problem choosing what would suit you:
- Promote a Product
- Drive Product Discovery
- Sell Multiple Products
- Show Product Benefits
- Spotlight an Image
- Showcase a Square Image
- Showcase a Horizontal Image
- Feature an Image
- Highlight an Image
- Present a Horizontal Image
- Frame an Image
Each template shows how many images you can use and the duration of the video. For example, for a show product benefits video, the video will be 15 seconds with 5 – 10 images. Once you’ve browsed through them and decided which is best for you, click on Customize at the bottom of the window.
5. Customizing Your Video Creation Kit Template
From here, you can upload your own images to fill the placeholders that the template will contain and customize the scenes. Simply click on each picture and choose +Select Image under the Background heading. Be aware that you can’t use the images they’ve put in as placeholders, no matter how much you may like them!
You can also add your own logo, and if you’re feeling inspired or want to convey a particular message, choose a sticker to put on your vid!
You can also add text on this screen and adjust the text color, font and positon based on your needs.
Once you click on Use Video, and it will start creating it for you in the background.
You’ll be sent back to the original page where you can add text and links, and once you click on Confirm, your video ad will be ready!
Tips & Tricks to Consider when creating video ads for Facebook
If you’ve never made a video ad using the Facebook Video Creation Kit before, there are some things that you should consider when creating your masterpiece:
- 85% of viewers keep the sound off in videos
- 47% of the value of a video ad is in the first three seconds
- The optimal length for videos are 15 seconds or shorter
Therefore, when creating your video, here are some things you should think about in order to make your ad as effective as possible:
- Focus on visuals, not sound
Use high-quality images (1280 x 720 pixels), and make sure they’re consistent in size and aspect ratio, or they will be automatically cropped. If you’re using video files, upload them in MOV or MP4 format.
If you are uploading music, make sure you are legally allowed to use it! You can select music in the Video Creator too.
- Get your point across ASAP
Don’t fill the first seconds of your video with fluff, because if someone isn’t engaged they’re going to miss the good stuff! Get your point across upfront, and make sure you grab the viewer’s attention from the start.
- Keep it short
Going over 15 seconds means that the amount of completed views is certainly going to be less. Pack as much as you can into 15 seconds. Remember - your viewer is likely to have many things vying for their attention - if you can hold onto it for 15 seconds, that’s success!
Bonus: Why you should place Video Ads on Facebook?
As we said before, Facebook has billions daily users, and here are just a few reasons to start using this as a platform to get your videos out there:
- Facebook is regarded as the most important network for marketers, beating LinkedIn by a whopping 46%
- Facebook video get, on average, over 8 billion daily views
- Viewers are 1.5 times more likely to watch video on smartphones than on a computer
- Video makes up just 3% of the content on Facebook, but has the highest engagement rate
No matter what your business, video is a tool you should be taking advantage of, and with stats like these, Facebook is a great place to start getting your video ads out there!
What Could You Use the Creation Kit For?
Whatever the purpose of your video, you’ll find the Facebook Video Creation Kit to be quite useful for you. You can create your ad using video footage, or simply add some photos for a slideshow effect.
This is great for promoting products and services, introducing new businesses or ideas, or simply sharing something cool that you’ve created with your friends. Not only does it showcase your photos or products, you’ll be able to add your own text, links, and info to promote your stuff exactly the way you want to!
Conclusion
If you aren’t busy creating your own video ad right now, you’re missing out! Facebook is a fantastic platform, and video is an amazing tool for reaching those millions of people online. If the stats haven’t convinced you, just give it a try - you should notice the difference in engagement immediately.
Video has become the go-to tool for advertising, and using the Facebook Video Creation Kit is a quick, easy, and quite fun way to put together something appealing and inviting, even if you know nothing about video editing. What are you waiting for? Head over to your Facebook page and try it out!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Video ad is one of the best way to go if you want to capture and keep your audience’s attention online these days on Facebook. The fact is, we’ve become a visual people, and something that engages us and makes us feel part of something is the quickest way to get a point across and be memorable.
If you have little to no experience with video ads, don’t feel stressed. We’re going to give you a quick tutorial on how to create video ads for FREE using the Facebook Video Creation Kit video ads maker . It’s quick, straightforward, and once you start, you won’t want to go back. Let’s dive in!
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
How to Create Video Using the Facebook Video Creation Kit [step by step tutorial]
Wondershare Filmora is one of the best video editing software for making and editing social media videos sharing on YouTube, Facebook, or Instagram. It features lots of effects, transitions, templates and elements for creating video with fun. You can create videos in different aspect ratio such as 1:1, 9:16, 16:9, 4:3 or customize the aspect ratio as you like.
Well, although other social media platforms are gaining popularity, Facebook remains the top of the pops, and has over 1.5 billion daily users . Whatever your reason for needing a video ad, you can’t go wrong broadcasting it to this kind of audience.
The Facebook Video Creation Kit is an easy way to create video ads using your photos, texts and logos in Ads Manager. It’s aimed more towards mobile-friendly ads, and offers a stash of templates that are super easy to use.
The basics are quite easy to grasp, and you can come up with a decent video ad in just a few minutes by following the simple first steps.
Below is the detailed step by step tutorial about how to create video ads in Video Creation kit.
1. Open Ads Manager
You’ll need to start in Ads Manager , which is connected with your Facebook account and can be found on your home page in the left menu.
Click on the Ads tab, and the Create button to get started. You can’t miss it - it’s bright green! You’ll be asked if you want to choose Guided Creation or Quick Creation. Either way is pretty easy to do, and you can experiment with both when you begin to see which works best for you.
In the following part, I’ll show you the steps after clicking Select Guided Creation for detailed explanation.
At first, you’ll need to select campaign objective, which is what you would like to result from your video ad. Choosing the right one here can be tricky, but here’s a guide to help you out . Some possible marketing objectives to choose from include:
- Brand Awareness
- Reach
- Traffic
- Engagement
- Lead Generation
- Conversions
Depending on what exactly you want to achieve from your ad, you’ll select a particular objective. Each one aims to help you reach your goal - whether that’s video views, leading people to your website, or getting them to buy your product. Depending on the objective you choose, your pricing could be different.
You will also be promoted to specify an audience that you want your ad to target. You’ll have to select info such as location, age, and demographic. This is especially important if you work in a specific area or with specific people - this way, your ad won’t target anybody who has no chance of being a potential client. Once you’ve got that out the way, you can look at doing the actual creation work.
2. Choosing A Format
Once you’ve gone through the initial info, you need to choose a format for your ad. You have a few specific options to choose from:
- Carousel
- Single Image or Video
- Collection group for Fullscreen Mobile Experience
Note: if you’ve enabled the Dynamic Creative option under Conversion in Ad Set tab, you’ll see the Single Image or Video format option only, since the Dynamic Creative allows you to upload individual images and headlines and generate combination automatically. Here, we’ll choose Single Image or Video format to show the next steps. Once you’ve got the hang of it, you can experiment with the other two.
3. Adding Your Media & Elements
Go to the Media section and now you can upload up to 10 images or videos and Facebook Dynamic Creative will generate multiple combinations; or, you can create slideshow or use the Video Template to create a new video with the Video Creation Kit.
Add images to media
Once you’ve begun to create your vid, you’ll find a button under the Media tab. Click Add Image and a window will open for you to select images - you can choose from the images on your account, your particular Facebook page you’re creating the ad for, your Instagram, or upload stock images.
When adding images to media, remember to choose images that are the same size and orientation. This will make your life easier and your ad look more appealing!
Also, it would be helpful to check the image specs and video specs before uploading.
If you want a slideshow ad that will simply scroll through the media you’ve selected and that you can add some extra text and info onto, head a little further down the page to add your text and links and finish up by clicking Confirm.
If you want to create a video, the process is a little different, but not much more complicated.
4. Creating Your Video with Templates
If you choose use video ad template to create a video, you will see lot of different options for you to choose from. There are square and vertical templates, you don’t need to worry about it too much because you can take the Square template and the Video Creation Kit will make a Vertical video as well.
The template names are quite specific to what each one does, so you should have no problem choosing what would suit you:
- Promote a Product
- Drive Product Discovery
- Sell Multiple Products
- Show Product Benefits
- Spotlight an Image
- Showcase a Square Image
- Showcase a Horizontal Image
- Feature an Image
- Highlight an Image
- Present a Horizontal Image
- Frame an Image
Each template shows how many images you can use and the duration of the video. For example, for a show product benefits video, the video will be 15 seconds with 5 – 10 images. Once you’ve browsed through them and decided which is best for you, click on Customize at the bottom of the window.
5. Customizing Your Video Creation Kit Template
From here, you can upload your own images to fill the placeholders that the template will contain and customize the scenes. Simply click on each picture and choose +Select Image under the Background heading. Be aware that you can’t use the images they’ve put in as placeholders, no matter how much you may like them!
You can also add your own logo, and if you’re feeling inspired or want to convey a particular message, choose a sticker to put on your vid!
You can also add text on this screen and adjust the text color, font and positon based on your needs.
Once you click on Use Video, and it will start creating it for you in the background.
You’ll be sent back to the original page where you can add text and links, and once you click on Confirm, your video ad will be ready!
Tips & Tricks to Consider when creating video ads for Facebook
If you’ve never made a video ad using the Facebook Video Creation Kit before, there are some things that you should consider when creating your masterpiece:
- 85% of viewers keep the sound off in videos
- 47% of the value of a video ad is in the first three seconds
- The optimal length for videos are 15 seconds or shorter
Therefore, when creating your video, here are some things you should think about in order to make your ad as effective as possible:
- Focus on visuals, not sound
Use high-quality images (1280 x 720 pixels), and make sure they’re consistent in size and aspect ratio, or they will be automatically cropped. If you’re using video files, upload them in MOV or MP4 format.
If you are uploading music, make sure you are legally allowed to use it! You can select music in the Video Creator too.
- Get your point across ASAP
Don’t fill the first seconds of your video with fluff, because if someone isn’t engaged they’re going to miss the good stuff! Get your point across upfront, and make sure you grab the viewer’s attention from the start.
- Keep it short
Going over 15 seconds means that the amount of completed views is certainly going to be less. Pack as much as you can into 15 seconds. Remember - your viewer is likely to have many things vying for their attention - if you can hold onto it for 15 seconds, that’s success!
Bonus: Why you should place Video Ads on Facebook?
As we said before, Facebook has billions daily users, and here are just a few reasons to start using this as a platform to get your videos out there:
- Facebook is regarded as the most important network for marketers, beating LinkedIn by a whopping 46%
- Facebook video get, on average, over 8 billion daily views
- Viewers are 1.5 times more likely to watch video on smartphones than on a computer
- Video makes up just 3% of the content on Facebook, but has the highest engagement rate
No matter what your business, video is a tool you should be taking advantage of, and with stats like these, Facebook is a great place to start getting your video ads out there!
What Could You Use the Creation Kit For?
Whatever the purpose of your video, you’ll find the Facebook Video Creation Kit to be quite useful for you. You can create your ad using video footage, or simply add some photos for a slideshow effect.
This is great for promoting products and services, introducing new businesses or ideas, or simply sharing something cool that you’ve created with your friends. Not only does it showcase your photos or products, you’ll be able to add your own text, links, and info to promote your stuff exactly the way you want to!
Conclusion
If you aren’t busy creating your own video ad right now, you’re missing out! Facebook is a fantastic platform, and video is an amazing tool for reaching those millions of people online. If the stats haven’t convinced you, just give it a try - you should notice the difference in engagement immediately.
Video has become the go-to tool for advertising, and using the Facebook Video Creation Kit is a quick, easy, and quite fun way to put together something appealing and inviting, even if you know nothing about video editing. What are you waiting for? Head over to your Facebook page and try it out!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Video ad is one of the best way to go if you want to capture and keep your audience’s attention online these days on Facebook. The fact is, we’ve become a visual people, and something that engages us and makes us feel part of something is the quickest way to get a point across and be memorable.
If you have little to no experience with video ads, don’t feel stressed. We’re going to give you a quick tutorial on how to create video ads for FREE using the Facebook Video Creation Kit video ads maker . It’s quick, straightforward, and once you start, you won’t want to go back. Let’s dive in!
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
How to Create Video Using the Facebook Video Creation Kit [step by step tutorial]
Wondershare Filmora is one of the best video editing software for making and editing social media videos sharing on YouTube, Facebook, or Instagram. It features lots of effects, transitions, templates and elements for creating video with fun. You can create videos in different aspect ratio such as 1:1, 9:16, 16:9, 4:3 or customize the aspect ratio as you like.
Well, although other social media platforms are gaining popularity, Facebook remains the top of the pops, and has over 1.5 billion daily users . Whatever your reason for needing a video ad, you can’t go wrong broadcasting it to this kind of audience.
The Facebook Video Creation Kit is an easy way to create video ads using your photos, texts and logos in Ads Manager. It’s aimed more towards mobile-friendly ads, and offers a stash of templates that are super easy to use.
The basics are quite easy to grasp, and you can come up with a decent video ad in just a few minutes by following the simple first steps.
Below is the detailed step by step tutorial about how to create video ads in Video Creation kit.
1. Open Ads Manager
You’ll need to start in Ads Manager , which is connected with your Facebook account and can be found on your home page in the left menu.
Click on the Ads tab, and the Create button to get started. You can’t miss it - it’s bright green! You’ll be asked if you want to choose Guided Creation or Quick Creation. Either way is pretty easy to do, and you can experiment with both when you begin to see which works best for you.
In the following part, I’ll show you the steps after clicking Select Guided Creation for detailed explanation.
At first, you’ll need to select campaign objective, which is what you would like to result from your video ad. Choosing the right one here can be tricky, but here’s a guide to help you out . Some possible marketing objectives to choose from include:
- Brand Awareness
- Reach
- Traffic
- Engagement
- Lead Generation
- Conversions
Depending on what exactly you want to achieve from your ad, you’ll select a particular objective. Each one aims to help you reach your goal - whether that’s video views, leading people to your website, or getting them to buy your product. Depending on the objective you choose, your pricing could be different.
You will also be promoted to specify an audience that you want your ad to target. You’ll have to select info such as location, age, and demographic. This is especially important if you work in a specific area or with specific people - this way, your ad won’t target anybody who has no chance of being a potential client. Once you’ve got that out the way, you can look at doing the actual creation work.
2. Choosing A Format
Once you’ve gone through the initial info, you need to choose a format for your ad. You have a few specific options to choose from:
- Carousel
- Single Image or Video
- Collection group for Fullscreen Mobile Experience
Note: if you’ve enabled the Dynamic Creative option under Conversion in Ad Set tab, you’ll see the Single Image or Video format option only, since the Dynamic Creative allows you to upload individual images and headlines and generate combination automatically. Here, we’ll choose Single Image or Video format to show the next steps. Once you’ve got the hang of it, you can experiment with the other two.
3. Adding Your Media & Elements
Go to the Media section and now you can upload up to 10 images or videos and Facebook Dynamic Creative will generate multiple combinations; or, you can create slideshow or use the Video Template to create a new video with the Video Creation Kit.
Add images to media
Once you’ve begun to create your vid, you’ll find a button under the Media tab. Click Add Image and a window will open for you to select images - you can choose from the images on your account, your particular Facebook page you’re creating the ad for, your Instagram, or upload stock images.
When adding images to media, remember to choose images that are the same size and orientation. This will make your life easier and your ad look more appealing!
Also, it would be helpful to check the image specs and video specs before uploading.
If you want a slideshow ad that will simply scroll through the media you’ve selected and that you can add some extra text and info onto, head a little further down the page to add your text and links and finish up by clicking Confirm.
If you want to create a video, the process is a little different, but not much more complicated.
4. Creating Your Video with Templates
If you choose use video ad template to create a video, you will see lot of different options for you to choose from. There are square and vertical templates, you don’t need to worry about it too much because you can take the Square template and the Video Creation Kit will make a Vertical video as well.
The template names are quite specific to what each one does, so you should have no problem choosing what would suit you:
- Promote a Product
- Drive Product Discovery
- Sell Multiple Products
- Show Product Benefits
- Spotlight an Image
- Showcase a Square Image
- Showcase a Horizontal Image
- Feature an Image
- Highlight an Image
- Present a Horizontal Image
- Frame an Image
Each template shows how many images you can use and the duration of the video. For example, for a show product benefits video, the video will be 15 seconds with 5 – 10 images. Once you’ve browsed through them and decided which is best for you, click on Customize at the bottom of the window.
5. Customizing Your Video Creation Kit Template
From here, you can upload your own images to fill the placeholders that the template will contain and customize the scenes. Simply click on each picture and choose +Select Image under the Background heading. Be aware that you can’t use the images they’ve put in as placeholders, no matter how much you may like them!
You can also add your own logo, and if you’re feeling inspired or want to convey a particular message, choose a sticker to put on your vid!
You can also add text on this screen and adjust the text color, font and positon based on your needs.
Once you click on Use Video, and it will start creating it for you in the background.
You’ll be sent back to the original page where you can add text and links, and once you click on Confirm, your video ad will be ready!
Tips & Tricks to Consider when creating video ads for Facebook
If you’ve never made a video ad using the Facebook Video Creation Kit before, there are some things that you should consider when creating your masterpiece:
- 85% of viewers keep the sound off in videos
- 47% of the value of a video ad is in the first three seconds
- The optimal length for videos are 15 seconds or shorter
Therefore, when creating your video, here are some things you should think about in order to make your ad as effective as possible:
- Focus on visuals, not sound
Use high-quality images (1280 x 720 pixels), and make sure they’re consistent in size and aspect ratio, or they will be automatically cropped. If you’re using video files, upload them in MOV or MP4 format.
If you are uploading music, make sure you are legally allowed to use it! You can select music in the Video Creator too.
- Get your point across ASAP
Don’t fill the first seconds of your video with fluff, because if someone isn’t engaged they’re going to miss the good stuff! Get your point across upfront, and make sure you grab the viewer’s attention from the start.
- Keep it short
Going over 15 seconds means that the amount of completed views is certainly going to be less. Pack as much as you can into 15 seconds. Remember - your viewer is likely to have many things vying for their attention - if you can hold onto it for 15 seconds, that’s success!
Bonus: Why you should place Video Ads on Facebook?
As we said before, Facebook has billions daily users, and here are just a few reasons to start using this as a platform to get your videos out there:
- Facebook is regarded as the most important network for marketers, beating LinkedIn by a whopping 46%
- Facebook video get, on average, over 8 billion daily views
- Viewers are 1.5 times more likely to watch video on smartphones than on a computer
- Video makes up just 3% of the content on Facebook, but has the highest engagement rate
No matter what your business, video is a tool you should be taking advantage of, and with stats like these, Facebook is a great place to start getting your video ads out there!
What Could You Use the Creation Kit For?
Whatever the purpose of your video, you’ll find the Facebook Video Creation Kit to be quite useful for you. You can create your ad using video footage, or simply add some photos for a slideshow effect.
This is great for promoting products and services, introducing new businesses or ideas, or simply sharing something cool that you’ve created with your friends. Not only does it showcase your photos or products, you’ll be able to add your own text, links, and info to promote your stuff exactly the way you want to!
Conclusion
If you aren’t busy creating your own video ad right now, you’re missing out! Facebook is a fantastic platform, and video is an amazing tool for reaching those millions of people online. If the stats haven’t convinced you, just give it a try - you should notice the difference in engagement immediately.
Video has become the go-to tool for advertising, and using the Facebook Video Creation Kit is a quick, easy, and quite fun way to put together something appealing and inviting, even if you know nothing about video editing. What are you waiting for? Head over to your Facebook page and try it out!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- [Updated] In 2024, Capture and Save FB Videos on Windows, Mac
- [New] In 2024, Overcoming Delayed or Non-Sending Videos in Facebook's Popular Chat Application for Mobile Users
- In 2024, Unveiling the Secrets to Effective Configurations of FB Instream Ads
- [Updated] Effortlessly Capture and Archive Your Favorite FB Story Moments for 2024
- [New] 2024 Approved Trendsetters Toolkit Must-Have Essentials for Today's Innovative Professionals
- In 2024, Tactics to Triumph Secrets of Successful Social Media Videos
- Ultimate Picks Best 6 FB Lite Videos for 2024
- [New] The Art of Aerial Broadcasting A DJI Drone Guide for Facebook
- Uncovering Every Shared Element in a Chat on Messenger
- Step-by-Step Guide to Chat Room Management
- [New] 2024 Approved Unlock FB Story Potential - 4 Effective Techniques
- [New] Automatic Video Launch on Your Facebook Page for 2024
- [New] 2024 Approved Combining Forces Sharing Tweets on Facebook Networks
- [Updated] In 2024, The Right to Appeal Steps Following Abrupt Video Content Suspension
- 2024 Approved 2023'S Top-Rated Facebook Live Viewing Software
- [New] 2024 Approved Online Alter-Ego Artistry Drawing a Fancy Profile
- 2024 Approved Facebook Today Changes and What They Mean for You
- Boost Your Like Ratio Tips for Squaring Up Videos
- The Insider's Look at Facebook Video Proportions and Settings
- [Updated] Mastering Facebook Hashtags for Strategic Marketing for 2024
- [New] 2024 Approved Unleash Your Videos Convert FB Content to MP4
- [New] In 2024, Broadcast Strategies Share Twitch Videos on FB
- In 2024, FaceStream Recorder Pro-Messenger
- Elevate Your Virtual Identity Expert Tips for Memorable FB Bios for 2024
- [New] The Ultimate Guide to 30 Effective FB Ads Techniques (for All Businesses)
- [New] 2024 Approved Expert Techniques for Live Streaming Your GoPro to Social Channels
- [New] In 2024, Achieve Mastery in Tracking Fb’s Recently Seen Videos
- [New] From Transaction to Treasure Securing Your FB Conversations
- Comprehensive List of Top 6 Facebook Video Downloader Apps for 2024
- [Updated] 2024 Approved Escaping Boredom with a Chuckle Best FB Incarceration Comical Stories
- In 2024, Crafting Visually Striking FB Ad Videos
- Instant MP3 Conversion of FB Video Content for 2024
- [Updated] The Comprehensive Guide to Crafting an Authentic Online Persona on Facebook
- [New] Immortalizing Moments Facebook Live to File Finesse for 2024
- Connecting in Real Time Advanced Tips for Streaming Screens via Fb for 2024
- In 2024, The Ultimate Tutorial for Musical Harmony in Your Facebook Feed
- [Updated] Formulating Interactive Virtual Meeting Zones Messenger for 2024
- Unveiling the Secrets to Effective Configurations of FB Instream Ads
- 2024 Approved Pioneering Video Player Apps for TikTok & Vimeo
- [Updated] Can You Challenge Facebook’s Video Copyright Holdouts for 2024
- [New] 2024 Approved How to Use DSLR for Facebook Live on You PC or Mac?
- [New] Facebook Streaming Made Simple Your Guide, 2023 Edition for 2024
- In 2024, Which Angle Works Better for Social Sharing Vertical or Horizontal?
- Superior Free FB Visual Storyteller Tool
- Innovative Ideas for FB Slideshow Creations
- Enhance Your Content Creation with Top 5 Facebook Downloaders
- Transform Your Tech for Successful Social Media Livestreams
- In 2024, How Vivo T2 5G Mirror Screen to PC? | Dr.fone
- Intelligent Video Editors for Seamless Aspect Ratio Conversion
- [New] 2024 Approved Adapting Your Tech Skills for FaceTime Call Logging
- What to Do if Google Play Services Keeps Stopping on Motorola Moto G34 5G | Dr.fone
- Efficient Practices for PS3 Video Capture Setup
- Complete guide for recovering pictures files on Honor Play 8T.
- How to Detect and Stop mSpy from Spying on Your Motorola Edge 2023 | Dr.fone
- Top 7 Phone Number Locators To Track Vivo Y78t Location | Dr.fone
- Why does the pokemon go battle league not available On Samsung Galaxy S23 Ultra | Dr.fone
- How to Unlock Realme 11 Pro+ Phone without PIN
- In 2024, How to Mirror Asus ROG Phone 8 Pro to Mac? | Dr.fone
- A Comparative Review of Filmmaking Apps Filmora & Democracy Creator for 2024
- [New] Step-by-Step Guide Capturing YouTube Live on Multiple Devices
- In 2024, What Legendaries Are In Pokemon Platinum On Vivo V27 Pro? | Dr.fone
- Recover iPhone 12 Pro Max Data From iTunes | Dr.fone
- Optimizing Team Calls Pre/Post-Meeting Screen Customization for 2024
- [Updated] In 2024, Windows 10 Syncing Guide Effortless .mov File Management
- [New] 2024 Approved Pinnacle Mac Studio for Unparalleled Video & Audio Recording
- Updated In 2024, Discover the Best Top 10 Free MP4 Video Editing Tools
- New The Cream of the Crop Top 10 Free Ubuntu Video Editors for 2024
- In 2024, Separating Sounds From Visuals MP4 to Audioclip
- [Updated] 2024 Approved Agriculture Amalgamations Best Friendly Farmer's Game Roster
- In 2024, Top 7 Phone Number Locators To Track Nokia 105 Classic Location | Dr.fone
- How to Downgrade iPhone 11 Pro to an Older Version? | Dr.fone
- Ultimate Guide from Oppo A79 5G FRP Bypass
- How to Mirror PC Screen to Vivo Y100i Phones? | Dr.fone
- 2024 Approved Free Online Video Makers with Soundtracks and Effects
- New 2024 Approved 8 Powerful Photo Management Tools to Replace Windows 10 Photos
- In 2024, 3 Ways for Android Pokemon Go Spoofing On Realme Note 50 | Dr.fone
- Techniques for Separating Beats in Song Arrangements for 2024
- [Updated] In 2024, Premier Virtual Classrooms A Selection without Udemy
- Title: "Create Professional FB Ad Videos Leverage Free Creative Toolkit for 2024"
- Author: Robert
- Created at : 2024-05-20 21:14:19
- Updated at : 2024-05-21 21:14:19
- Link: https://facebook-video-content.techidaily.com/create-professional-fb-ad-videos-leverage-free-creative-toolkit-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.