![Driving Social Media Success with Smart FB Ad Production for 2024](https://www.lifewire.com/thmb/BzSvFjNWXiwqImdtAjFSSOWv3r4=/400x300/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)/audio-books-56a324b93df78cf7727c00f5.jpg)
Driving Social Media Success with Smart FB Ad Production for 2024
![](/images/site-logo.png)
Driving Social Media Success with Smart FB Ad Production
How to Make Better Facebook Video Ads
Shanoon Cox
Mar 27, 2024• Proven solutions
Studies reveal that Videos are able to mark permanent impression on viewers mind as they involve more engagement for content. As videos ads are most powerful solution to improve your brand awareness so all marketers are advised to use this strategy. A video includes call to action and it can present every product and service with a connecting storyline that has power to make viewers as your permanent customers.
Facebook has launched a newvideo creation kit tool for video ads free making , and in this article, we will show you some tips about making a better Facebook video ad to connect with your Facebook audiences.
Learn more details about how to use Facebook advertising for small business
Recommendation: Best video editor for Facebook ads video making
It is essential to make a great video when you advertising on Facebook, here, we recommend you to use Wondershare Filmora to edit your Facebook video ads based on the following reasons:
- The video can be uploaded to Facebook directly after editing, so you can improve your efficiency;
- There are various built-in special effects in Filmora, so you can make your video more attractive; What’s more, there are some specially designed video effect packs and sets in Filmora Effects Store , such as block buster, beauty, fitness, food, and travel;
- Filmora is easy to use yet powerful enough to do both basic and advanced editing, such as trimming, combining, cropping, video stabilization, and PC screen recording.
Watch the video below to get more information about Filmora.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Before Making Facebook Video Ads
If you are ready to create videos ads, then it is important to follow some set parameters for ensuring high performance:
Set your budget and target: The very first task for marketers who want to publish their video ads on internet is to specify a budget that they spare for advertisements. Also set your target audience, which age group you are going to focus, gender and location based differences.
Select video: The best idea is to upload a brand new video that your viewers can enjoy to watch and it must be delivering required information.
Learn more about How to Make Facebook Video
Add text: In order to engage your viewers or to put a call of action on content, you can prefer to add text based informative elements to ads.
Learn more about How to Easily Create Captions and Subtitles for Facebook Videos
Tips for Making Better Facebook Video Ads
1. Capture Attention in the First Few Seconds
Facebook platform stay loaded with numbers if videos so people cannot interact equally with all of them. Thus, it is important to create a video that can force viewers to make quick decision about whether this particular video must be watched or not. In order to leave the best impression on viewer’s mind, every video ad must have two major characteristics: It should not have length more than 20 seconds, content must be capable enough to catch attention within first 2, 3 seconds. Here are few common mistakes for low rating of certain videos ads:
- They have long annoying intro at the beginning.
- Credits or logos are added at beginning portion.
- Sometimes they follow too big story.
It is good to show your viewers what they are curious to watch, create videos as per the taste of your targeted audience.
2. Choose Attractive Video Thumbnail
Note that most of the facebook users prefer to deactivate video autoplay options on their profile so they must be encouraged to play your video. The best trigger can be added with an eye catching thumbnail. Facebook platform allow users to create eye catching thumbnail from wide selection of images captured from video frames itself. You can also pick your own image to be uploaded as a thumbnail and to do this you have to follow the custom thumbnail area button. In order to create best impact, it is good to select thumbnail image with aspect ratio same as that of the video.
Related: How to Create and Change Video Cover on Facebook
3. Combine Visuals, Voiceover and Music for Maximum Impact
While designing you new Facebook ad video, always pay higher attention to the message delivery techniques. Note that on Facebook, videos start auto playing without audio and to start audio, users need to take an action. Also, if they open up any other post then your ad video will get automatically stopped so it is better to make your content engaging that can force viewers to spend time on complete ad. The best tips are:
- Create compelling impact in the first few frames of your video.
- Never forget to create a prompt for using audio button.
- Add a link to your website.
4. Add Lower-Third Highlights
Adding text on video ads is really a good idea because it helps to highlight the salient points with ease. When lower thirds are added to the videos then viewers can easily go ahead with your content and pick the major details. Although, this information is named as Lower Thirds but these messages can be placed at any portion of your video ad screen. The key is to work with your favourite video editing program that can add text impressively.
5. Include a Compelling Offer
Your ads are of no use if they cannot create a compelling offer for viewers. It must include a call to action. The idea is to add a offer that viewers cannot resists and never forget to track links on your video ad using UTM codes as they can help you to know the rating and impact of your video. The best trick is to add an external link to video and somehow compel your audience to move to that external link. It will help your video ads to make unique impact then other competitors. It is good to add more information to your ad by using headlines for your video, by adding link descriptions and using specially designed call to action triggers. Also, marketers are advised to create a mixture of multiple videos in their ad but it must tell a unique and useful story as a whole. At the same time, you have to care about size of your video. The best trick is to work for a video that can seek more attention from viewers and can force them to stay connected to your content.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Studies reveal that Videos are able to mark permanent impression on viewers mind as they involve more engagement for content. As videos ads are most powerful solution to improve your brand awareness so all marketers are advised to use this strategy. A video includes call to action and it can present every product and service with a connecting storyline that has power to make viewers as your permanent customers.
Facebook has launched a newvideo creation kit tool for video ads free making , and in this article, we will show you some tips about making a better Facebook video ad to connect with your Facebook audiences.
Learn more details about how to use Facebook advertising for small business
Recommendation: Best video editor for Facebook ads video making
It is essential to make a great video when you advertising on Facebook, here, we recommend you to use Wondershare Filmora to edit your Facebook video ads based on the following reasons:
- The video can be uploaded to Facebook directly after editing, so you can improve your efficiency;
- There are various built-in special effects in Filmora, so you can make your video more attractive; What’s more, there are some specially designed video effect packs and sets in Filmora Effects Store , such as block buster, beauty, fitness, food, and travel;
- Filmora is easy to use yet powerful enough to do both basic and advanced editing, such as trimming, combining, cropping, video stabilization, and PC screen recording.
Watch the video below to get more information about Filmora.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Before Making Facebook Video Ads
If you are ready to create videos ads, then it is important to follow some set parameters for ensuring high performance:
Set your budget and target: The very first task for marketers who want to publish their video ads on internet is to specify a budget that they spare for advertisements. Also set your target audience, which age group you are going to focus, gender and location based differences.
Select video: The best idea is to upload a brand new video that your viewers can enjoy to watch and it must be delivering required information.
Learn more about How to Make Facebook Video
Add text: In order to engage your viewers or to put a call of action on content, you can prefer to add text based informative elements to ads.
Learn more about How to Easily Create Captions and Subtitles for Facebook Videos
Tips for Making Better Facebook Video Ads
1. Capture Attention in the First Few Seconds
Facebook platform stay loaded with numbers if videos so people cannot interact equally with all of them. Thus, it is important to create a video that can force viewers to make quick decision about whether this particular video must be watched or not. In order to leave the best impression on viewer’s mind, every video ad must have two major characteristics: It should not have length more than 20 seconds, content must be capable enough to catch attention within first 2, 3 seconds. Here are few common mistakes for low rating of certain videos ads:
- They have long annoying intro at the beginning.
- Credits or logos are added at beginning portion.
- Sometimes they follow too big story.
It is good to show your viewers what they are curious to watch, create videos as per the taste of your targeted audience.
2. Choose Attractive Video Thumbnail
Note that most of the facebook users prefer to deactivate video autoplay options on their profile so they must be encouraged to play your video. The best trigger can be added with an eye catching thumbnail. Facebook platform allow users to create eye catching thumbnail from wide selection of images captured from video frames itself. You can also pick your own image to be uploaded as a thumbnail and to do this you have to follow the custom thumbnail area button. In order to create best impact, it is good to select thumbnail image with aspect ratio same as that of the video.
Related: How to Create and Change Video Cover on Facebook
3. Combine Visuals, Voiceover and Music for Maximum Impact
While designing you new Facebook ad video, always pay higher attention to the message delivery techniques. Note that on Facebook, videos start auto playing without audio and to start audio, users need to take an action. Also, if they open up any other post then your ad video will get automatically stopped so it is better to make your content engaging that can force viewers to spend time on complete ad. The best tips are:
- Create compelling impact in the first few frames of your video.
- Never forget to create a prompt for using audio button.
- Add a link to your website.
4. Add Lower-Third Highlights
Adding text on video ads is really a good idea because it helps to highlight the salient points with ease. When lower thirds are added to the videos then viewers can easily go ahead with your content and pick the major details. Although, this information is named as Lower Thirds but these messages can be placed at any portion of your video ad screen. The key is to work with your favourite video editing program that can add text impressively.
5. Include a Compelling Offer
Your ads are of no use if they cannot create a compelling offer for viewers. It must include a call to action. The idea is to add a offer that viewers cannot resists and never forget to track links on your video ad using UTM codes as they can help you to know the rating and impact of your video. The best trick is to add an external link to video and somehow compel your audience to move to that external link. It will help your video ads to make unique impact then other competitors. It is good to add more information to your ad by using headlines for your video, by adding link descriptions and using specially designed call to action triggers. Also, marketers are advised to create a mixture of multiple videos in their ad but it must tell a unique and useful story as a whole. At the same time, you have to care about size of your video. The best trick is to work for a video that can seek more attention from viewers and can force them to stay connected to your content.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Studies reveal that Videos are able to mark permanent impression on viewers mind as they involve more engagement for content. As videos ads are most powerful solution to improve your brand awareness so all marketers are advised to use this strategy. A video includes call to action and it can present every product and service with a connecting storyline that has power to make viewers as your permanent customers.
Facebook has launched a newvideo creation kit tool for video ads free making , and in this article, we will show you some tips about making a better Facebook video ad to connect with your Facebook audiences.
Learn more details about how to use Facebook advertising for small business
Recommendation: Best video editor for Facebook ads video making
It is essential to make a great video when you advertising on Facebook, here, we recommend you to use Wondershare Filmora to edit your Facebook video ads based on the following reasons:
- The video can be uploaded to Facebook directly after editing, so you can improve your efficiency;
- There are various built-in special effects in Filmora, so you can make your video more attractive; What’s more, there are some specially designed video effect packs and sets in Filmora Effects Store , such as block buster, beauty, fitness, food, and travel;
- Filmora is easy to use yet powerful enough to do both basic and advanced editing, such as trimming, combining, cropping, video stabilization, and PC screen recording.
Watch the video below to get more information about Filmora.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Before Making Facebook Video Ads
If you are ready to create videos ads, then it is important to follow some set parameters for ensuring high performance:
Set your budget and target: The very first task for marketers who want to publish their video ads on internet is to specify a budget that they spare for advertisements. Also set your target audience, which age group you are going to focus, gender and location based differences.
Select video: The best idea is to upload a brand new video that your viewers can enjoy to watch and it must be delivering required information.
Learn more about How to Make Facebook Video
Add text: In order to engage your viewers or to put a call of action on content, you can prefer to add text based informative elements to ads.
Learn more about How to Easily Create Captions and Subtitles for Facebook Videos
Tips for Making Better Facebook Video Ads
1. Capture Attention in the First Few Seconds
Facebook platform stay loaded with numbers if videos so people cannot interact equally with all of them. Thus, it is important to create a video that can force viewers to make quick decision about whether this particular video must be watched or not. In order to leave the best impression on viewer’s mind, every video ad must have two major characteristics: It should not have length more than 20 seconds, content must be capable enough to catch attention within first 2, 3 seconds. Here are few common mistakes for low rating of certain videos ads:
- They have long annoying intro at the beginning.
- Credits or logos are added at beginning portion.
- Sometimes they follow too big story.
It is good to show your viewers what they are curious to watch, create videos as per the taste of your targeted audience.
2. Choose Attractive Video Thumbnail
Note that most of the facebook users prefer to deactivate video autoplay options on their profile so they must be encouraged to play your video. The best trigger can be added with an eye catching thumbnail. Facebook platform allow users to create eye catching thumbnail from wide selection of images captured from video frames itself. You can also pick your own image to be uploaded as a thumbnail and to do this you have to follow the custom thumbnail area button. In order to create best impact, it is good to select thumbnail image with aspect ratio same as that of the video.
Related: How to Create and Change Video Cover on Facebook
3. Combine Visuals, Voiceover and Music for Maximum Impact
While designing you new Facebook ad video, always pay higher attention to the message delivery techniques. Note that on Facebook, videos start auto playing without audio and to start audio, users need to take an action. Also, if they open up any other post then your ad video will get automatically stopped so it is better to make your content engaging that can force viewers to spend time on complete ad. The best tips are:
- Create compelling impact in the first few frames of your video.
- Never forget to create a prompt for using audio button.
- Add a link to your website.
4. Add Lower-Third Highlights
Adding text on video ads is really a good idea because it helps to highlight the salient points with ease. When lower thirds are added to the videos then viewers can easily go ahead with your content and pick the major details. Although, this information is named as Lower Thirds but these messages can be placed at any portion of your video ad screen. The key is to work with your favourite video editing program that can add text impressively.
5. Include a Compelling Offer
Your ads are of no use if they cannot create a compelling offer for viewers. It must include a call to action. The idea is to add a offer that viewers cannot resists and never forget to track links on your video ad using UTM codes as they can help you to know the rating and impact of your video. The best trick is to add an external link to video and somehow compel your audience to move to that external link. It will help your video ads to make unique impact then other competitors. It is good to add more information to your ad by using headlines for your video, by adding link descriptions and using specially designed call to action triggers. Also, marketers are advised to create a mixture of multiple videos in their ad but it must tell a unique and useful story as a whole. At the same time, you have to care about size of your video. The best trick is to work for a video that can seek more attention from viewers and can force them to stay connected to your content.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Studies reveal that Videos are able to mark permanent impression on viewers mind as they involve more engagement for content. As videos ads are most powerful solution to improve your brand awareness so all marketers are advised to use this strategy. A video includes call to action and it can present every product and service with a connecting storyline that has power to make viewers as your permanent customers.
Facebook has launched a newvideo creation kit tool for video ads free making , and in this article, we will show you some tips about making a better Facebook video ad to connect with your Facebook audiences.
Learn more details about how to use Facebook advertising for small business
Recommendation: Best video editor for Facebook ads video making
It is essential to make a great video when you advertising on Facebook, here, we recommend you to use Wondershare Filmora to edit your Facebook video ads based on the following reasons:
- The video can be uploaded to Facebook directly after editing, so you can improve your efficiency;
- There are various built-in special effects in Filmora, so you can make your video more attractive; What’s more, there are some specially designed video effect packs and sets in Filmora Effects Store , such as block buster, beauty, fitness, food, and travel;
- Filmora is easy to use yet powerful enough to do both basic and advanced editing, such as trimming, combining, cropping, video stabilization, and PC screen recording.
Watch the video below to get more information about Filmora.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Before Making Facebook Video Ads
If you are ready to create videos ads, then it is important to follow some set parameters for ensuring high performance:
Set your budget and target: The very first task for marketers who want to publish their video ads on internet is to specify a budget that they spare for advertisements. Also set your target audience, which age group you are going to focus, gender and location based differences.
Select video: The best idea is to upload a brand new video that your viewers can enjoy to watch and it must be delivering required information.
Learn more about How to Make Facebook Video
Add text: In order to engage your viewers or to put a call of action on content, you can prefer to add text based informative elements to ads.
Learn more about How to Easily Create Captions and Subtitles for Facebook Videos
Tips for Making Better Facebook Video Ads
1. Capture Attention in the First Few Seconds
Facebook platform stay loaded with numbers if videos so people cannot interact equally with all of them. Thus, it is important to create a video that can force viewers to make quick decision about whether this particular video must be watched or not. In order to leave the best impression on viewer’s mind, every video ad must have two major characteristics: It should not have length more than 20 seconds, content must be capable enough to catch attention within first 2, 3 seconds. Here are few common mistakes for low rating of certain videos ads:
- They have long annoying intro at the beginning.
- Credits or logos are added at beginning portion.
- Sometimes they follow too big story.
It is good to show your viewers what they are curious to watch, create videos as per the taste of your targeted audience.
2. Choose Attractive Video Thumbnail
Note that most of the facebook users prefer to deactivate video autoplay options on their profile so they must be encouraged to play your video. The best trigger can be added with an eye catching thumbnail. Facebook platform allow users to create eye catching thumbnail from wide selection of images captured from video frames itself. You can also pick your own image to be uploaded as a thumbnail and to do this you have to follow the custom thumbnail area button. In order to create best impact, it is good to select thumbnail image with aspect ratio same as that of the video.
Related: How to Create and Change Video Cover on Facebook
3. Combine Visuals, Voiceover and Music for Maximum Impact
While designing you new Facebook ad video, always pay higher attention to the message delivery techniques. Note that on Facebook, videos start auto playing without audio and to start audio, users need to take an action. Also, if they open up any other post then your ad video will get automatically stopped so it is better to make your content engaging that can force viewers to spend time on complete ad. The best tips are:
- Create compelling impact in the first few frames of your video.
- Never forget to create a prompt for using audio button.
- Add a link to your website.
4. Add Lower-Third Highlights
Adding text on video ads is really a good idea because it helps to highlight the salient points with ease. When lower thirds are added to the videos then viewers can easily go ahead with your content and pick the major details. Although, this information is named as Lower Thirds but these messages can be placed at any portion of your video ad screen. The key is to work with your favourite video editing program that can add text impressively.
5. Include a Compelling Offer
Your ads are of no use if they cannot create a compelling offer for viewers. It must include a call to action. The idea is to add a offer that viewers cannot resists and never forget to track links on your video ad using UTM codes as they can help you to know the rating and impact of your video. The best trick is to add an external link to video and somehow compel your audience to move to that external link. It will help your video ads to make unique impact then other competitors. It is good to add more information to your ad by using headlines for your video, by adding link descriptions and using specially designed call to action triggers. Also, marketers are advised to create a mixture of multiple videos in their ad but it must tell a unique and useful story as a whole. At the same time, you have to care about size of your video. The best trick is to work for a video that can seek more attention from viewers and can force them to stay connected to your content.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- [New] Leading with Innovation Configuring & Measuring Success in FB Instream Ads for 2024
- [Updated] Tailoring YouTube Experience on the World's Largest Social Network
- [Updated] 2024 Approved Facebook Hack? Get Your Account Back
- Your Go-To List for Effortless Downloads of FB Stories
- [New] Effortless Facebook Live Streams From Your Smartphone for 2024
- [Updated] In 2024, 2023'S Best FB Link Exporters - Available for FREE Online
- [New] Innovating for Impact Your Profile Video Guide
- [Updated] Leverage FB for Extensive Reach and Impact for 2024
- [New] In 2024, Digital Legacy Preservation Saving FB Video Conversations
- [Updated] 2024 Approved Freedom on Facebook 10 Tricks to Sidestep Blockage
- Setting Up Virtual Gatherings WhatsApp Guide
- Gold-Tier 8 Secret Screeners' Choice
- [New] 2024 Approved The New Era Facebook Video Autoplay Explained
- [Updated] 2024 Approved 2023 Fix Reappear Disappeared Watch Video Icon
- [Updated] 2024 Approved Dos & Don'ts The Ultimate FB Cover Video Tutorial
- [Updated] Facebook's Flash Video Frenzy
- [Updated] Steps for Successful Extraction of FB Content
- [New] The Art of Aerial Broadcasting A DJI Drone Guide for Facebook
- 2024 Approved Secrets to Successful Live Broadcasts From iPhones/Androids
- [New] Ranking the Top 8 Apps to Increase Popularity on Facebook for 2024
- [Updated] IGTV Content Size Requirements for 2024
- [New] 2024 Approved Unlocking Potential Expert Insights Into Hashtag Usage on Facebook
- [Updated] 2024 Approved Reclaim Inaccessible Watch Icon
- [New] Incognito Observer of Online Chronicles
- In 2024, How to Get Your FB Message Videos Flowing Again on Mobile Devices
- [Updated] In 2024, Secrets to Gaining Traction for Your FB Page
- [New] In 2024, Visual Storytelling on Facebook Crafting Compelling Slideshows
- [New] Restore Control Overcoming the 2023 Facebook Breach
- [New] From Shoots to Screens DSLR Setup for YouTube/Facebook Live for 2024
- [New] 2024 Approved Unlock Social Connectivity with Downloader Tools
- [New] Create Effective FB Video Ads with FREE Kit
- [New] Capture and Connect DSLR Tips for Live-Streaming to PC/Mac
- [Updated] In 2024, Permission to Browse Friends' Media Content on SMS/Chat Services
- In 2024, Top 7 Phone Number Locators To Track Nokia 150 (2023) Location | Dr.fone
- Is GSM Flasher ADB Legit? Full Review To Bypass Your Motorola Moto G14 Phone FRP Lock
- New A Closer Look at VN Video Editor for Windows and macOS for 2024
- Updated Change Background Color in After Effects
- Updated FCPX Image Cropping Tutorial Tips and Tricks for Professionals for 2024
- In 2024, Expert Guide to the Most Effective Instant Sound Modifiers A Comprehensive Review
- How to Fix My Samsung Galaxy A54 5G Location Is Wrong | Dr.fone
- New 2024 Approved Adding Text to Your Collage Not only Makes It Look Sophisticated but Also Versatile. So, if You Too Are Looking for Ways to Create a Collage Text, Check Out Our Article
- [New] 2024 Approved Hands-On Strategies to Keep Vimeo Videos
- [New] 2024 Approved The Essential Guide to Mac Screen Recording with Shortcuts
- New Unlocking Free Integration Techniques for Music in Online Visual Media
- Title: Driving Social Media Success with Smart FB Ad Production for 2024
- Author: Robert
- Created at : 2024-05-20 22:21:30
- Updated at : 2024-05-21 22:21:30
- Link: https://facebook-video-content.techidaily.com/driving-social-media-success-with-smart-fb-ad-production-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.