![In 2024, 30 Innovative Ideas to Supercharge Your FB Promotions](https://www.lifewire.com/thmb/d9lJRl6RYaLlK-VFLlHiI4bbn1o=/400x300/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)/the-best-halloween-live-wallpaper-for-2019-4691483-019a40e91504436ca9fc9f1944d89c15.jpg)
In 2024, 30 Innovative Ideas to Supercharge Your FB Promotions
![](/images/site-logo.png)
30 Innovative Ideas to Supercharge Your FB Promotions
12 Facebook Marketing Tips for Business (Beginners and Pros)
Liza Brown
Mar 27, 2024• Proven solutions
While Facebook has gone through some tough times in the past couple years, it is still seen as the most impressive, populated and important social media site in the world. While some would say that Facebook has lost its edge from a marketing perspective, we do not see it that way. We just believe the nature of Facebook marketing tips has changed. Here are 12 Facebook tips for marketers in 2018 and beyond.
- Part 1: Why Focus on Facebook Marketing
- Part 2: Facebook Marketing Tips for Beginners
- Part 3: Facebook Marketing Tips For Professionals
Part 1: Why Focus on Facebook Marketing
Many marketers wonder whether focusing on Facebook marketing tips is even relevant in 2018. But we argue that when a site has around 2.23 billion monthly users , boasts 1.15 billion daily mobile users, and is responsible for around one in five page views in the United States, it still matters.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 2: Facebook Marketing Tips for Beginners
1. Create a Business Page Today
Do not make the mistake of creating a personal profile page when you are attempting to market your business. It is a well-meaning idea, but it is not the best way forward.
Having a Facebook business page will provide you with the content creation tools, paid opportunities and analytics that are only geared for business pages. It is why our Facebook tips always start with telling companies to create a dedicated business page today.
2. Claim a Unique URL
When you have a business page, you will be assigned a random URL that delivers you straight to that page. But it is important to choose a different URL . By creating a vanity URL, you can ensure that your page is much easier for people to reach.
3. Learn the Importance of a Great Cover Photo
Our Facebook business tips always focus on the cover photo on a business page . Many companies ignore the cover photo and put up some generic, unfocused image. It is a mistake.
The cover photo takes up a lot of room on your Facebook page, even more room than your profile picture. It should be an image that is attractive, engaging and in keeping with the brand image that you are trying to create around your company.
4. Optimize Your “About” Page
One of the most useful Facebook tips for business is to optimize the About section of your business page. When someone first arrives on your page and they are curious about your business, they will go to the About section to get more information.
There is also a small preview of the page that appears on your home page. It will show nuggets of information, which you can customize to include the most useful details. Your full page should describe the business and mention vital details like your location, hours, website, phone number and more.
5. Add a Call to Action Button
A few years ago, Facebook added a feature that let you include a call to action on your page. For instance, you can ask someone to sign up to a mailing list, watch a video, visit your website or play a game. These calls to action are handy at moving someone from your page to another site where they can continue to learn about your company.
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
Part 3: Facebook Marketing Tips For Professionals
6. Pin a Unique or Important Post to the Top
Much like you can do on Twitter, it is possible to pin a useful or relevant post to the top of your page. Say it is a post that went viral and you want others who come on your page to learn about it. You could place that post on the top by pinning it there, even if you have newer posts.
7. Share Unique Content
Companies fall into the trap of just posting self-promoting links to their site or other social media channels. While these links are useful when posted on occasion, they should not make up your entire feed.
You need authentic and interesting posts that your followers would find interesting. That will lead to more reactions and comments, which will help get your posts higher up on Facebook pages for related keywords or hashtags.
8. Pay Attention to Post Timing
It may sound odd, but the time when you post on Facebook matters a great deal. Early afternoons during the weekday is often the best time to post. It may be that more people are scrolling through their feed and willing to click on links during those times!
9. Response Time Matters
When someone posts a comment on your post that is asking a question, it is imperative that you respond quickly. If a customer has a query about your business or a product they bought, they expect an answer within four hours.
And the average brand takes around 10 hours to respond. It is a serious disconnect. By the time most brands respond, the person has already moved on. You may want to ensure that your social media team is tuned into responding quicker to such posts.
10. Post Great Blog Content
Do not treat your blog content as a second class citizen. Give it the promotion it deserves. The most helpful and engaging blog posts will help get you better performance on your Facebook page as well. These posts are helpful and interesting to your target audience - the people following your page!
11. Promote Your Account to Add Followers
Among our Facebook business page tips, it is surprising how many companies do not know they can promote a page to get more followers. You can create an ad within Facebook and target people using precise metrics. It is a great way to create an ad campaign that is targeted, financially prudent and yields good results.
12. Leverage Facebook Insights
Facebook has an internal analytics tool called Facebook Insights. The final bit of advice among our Facebook tips for business is that you must take advantage of this tool. It has analytics data about how many people are visiting your page and how often they are engaging with your posts.
Conclusion
Facebook tips for business are more important now than ever before. The social media site has an enormous user base, while it has made changes to its algorithm in the past few months. The Facebook tips we have highlighted above should help your business navigate through the social media marketing process in a better way.
If you want to edit Facebook video, try Filmora to easily better your video with more than 150 effects.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
While Facebook has gone through some tough times in the past couple years, it is still seen as the most impressive, populated and important social media site in the world. While some would say that Facebook has lost its edge from a marketing perspective, we do not see it that way. We just believe the nature of Facebook marketing tips has changed. Here are 12 Facebook tips for marketers in 2018 and beyond.
- Part 1: Why Focus on Facebook Marketing
- Part 2: Facebook Marketing Tips for Beginners
- Part 3: Facebook Marketing Tips For Professionals
Part 1: Why Focus on Facebook Marketing
Many marketers wonder whether focusing on Facebook marketing tips is even relevant in 2018. But we argue that when a site has around 2.23 billion monthly users , boasts 1.15 billion daily mobile users, and is responsible for around one in five page views in the United States, it still matters.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 2: Facebook Marketing Tips for Beginners
1. Create a Business Page Today
Do not make the mistake of creating a personal profile page when you are attempting to market your business. It is a well-meaning idea, but it is not the best way forward.
Having a Facebook business page will provide you with the content creation tools, paid opportunities and analytics that are only geared for business pages. It is why our Facebook tips always start with telling companies to create a dedicated business page today.
2. Claim a Unique URL
When you have a business page, you will be assigned a random URL that delivers you straight to that page. But it is important to choose a different URL . By creating a vanity URL, you can ensure that your page is much easier for people to reach.
3. Learn the Importance of a Great Cover Photo
Our Facebook business tips always focus on the cover photo on a business page . Many companies ignore the cover photo and put up some generic, unfocused image. It is a mistake.
The cover photo takes up a lot of room on your Facebook page, even more room than your profile picture. It should be an image that is attractive, engaging and in keeping with the brand image that you are trying to create around your company.
4. Optimize Your “About” Page
One of the most useful Facebook tips for business is to optimize the About section of your business page. When someone first arrives on your page and they are curious about your business, they will go to the About section to get more information.
There is also a small preview of the page that appears on your home page. It will show nuggets of information, which you can customize to include the most useful details. Your full page should describe the business and mention vital details like your location, hours, website, phone number and more.
5. Add a Call to Action Button
A few years ago, Facebook added a feature that let you include a call to action on your page. For instance, you can ask someone to sign up to a mailing list, watch a video, visit your website or play a game. These calls to action are handy at moving someone from your page to another site where they can continue to learn about your company.
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
Part 3: Facebook Marketing Tips For Professionals
6. Pin a Unique or Important Post to the Top
Much like you can do on Twitter, it is possible to pin a useful or relevant post to the top of your page. Say it is a post that went viral and you want others who come on your page to learn about it. You could place that post on the top by pinning it there, even if you have newer posts.
7. Share Unique Content
Companies fall into the trap of just posting self-promoting links to their site or other social media channels. While these links are useful when posted on occasion, they should not make up your entire feed.
You need authentic and interesting posts that your followers would find interesting. That will lead to more reactions and comments, which will help get your posts higher up on Facebook pages for related keywords or hashtags.
8. Pay Attention to Post Timing
It may sound odd, but the time when you post on Facebook matters a great deal. Early afternoons during the weekday is often the best time to post. It may be that more people are scrolling through their feed and willing to click on links during those times!
9. Response Time Matters
When someone posts a comment on your post that is asking a question, it is imperative that you respond quickly. If a customer has a query about your business or a product they bought, they expect an answer within four hours.
And the average brand takes around 10 hours to respond. It is a serious disconnect. By the time most brands respond, the person has already moved on. You may want to ensure that your social media team is tuned into responding quicker to such posts.
10. Post Great Blog Content
Do not treat your blog content as a second class citizen. Give it the promotion it deserves. The most helpful and engaging blog posts will help get you better performance on your Facebook page as well. These posts are helpful and interesting to your target audience - the people following your page!
11. Promote Your Account to Add Followers
Among our Facebook business page tips, it is surprising how many companies do not know they can promote a page to get more followers. You can create an ad within Facebook and target people using precise metrics. It is a great way to create an ad campaign that is targeted, financially prudent and yields good results.
12. Leverage Facebook Insights
Facebook has an internal analytics tool called Facebook Insights. The final bit of advice among our Facebook tips for business is that you must take advantage of this tool. It has analytics data about how many people are visiting your page and how often they are engaging with your posts.
Conclusion
Facebook tips for business are more important now than ever before. The social media site has an enormous user base, while it has made changes to its algorithm in the past few months. The Facebook tips we have highlighted above should help your business navigate through the social media marketing process in a better way.
If you want to edit Facebook video, try Filmora to easily better your video with more than 150 effects.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
While Facebook has gone through some tough times in the past couple years, it is still seen as the most impressive, populated and important social media site in the world. While some would say that Facebook has lost its edge from a marketing perspective, we do not see it that way. We just believe the nature of Facebook marketing tips has changed. Here are 12 Facebook tips for marketers in 2018 and beyond.
- Part 1: Why Focus on Facebook Marketing
- Part 2: Facebook Marketing Tips for Beginners
- Part 3: Facebook Marketing Tips For Professionals
Part 1: Why Focus on Facebook Marketing
Many marketers wonder whether focusing on Facebook marketing tips is even relevant in 2018. But we argue that when a site has around 2.23 billion monthly users , boasts 1.15 billion daily mobile users, and is responsible for around one in five page views in the United States, it still matters.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 2: Facebook Marketing Tips for Beginners
1. Create a Business Page Today
Do not make the mistake of creating a personal profile page when you are attempting to market your business. It is a well-meaning idea, but it is not the best way forward.
Having a Facebook business page will provide you with the content creation tools, paid opportunities and analytics that are only geared for business pages. It is why our Facebook tips always start with telling companies to create a dedicated business page today.
2. Claim a Unique URL
When you have a business page, you will be assigned a random URL that delivers you straight to that page. But it is important to choose a different URL . By creating a vanity URL, you can ensure that your page is much easier for people to reach.
3. Learn the Importance of a Great Cover Photo
Our Facebook business tips always focus on the cover photo on a business page . Many companies ignore the cover photo and put up some generic, unfocused image. It is a mistake.
The cover photo takes up a lot of room on your Facebook page, even more room than your profile picture. It should be an image that is attractive, engaging and in keeping with the brand image that you are trying to create around your company.
4. Optimize Your “About” Page
One of the most useful Facebook tips for business is to optimize the About section of your business page. When someone first arrives on your page and they are curious about your business, they will go to the About section to get more information.
There is also a small preview of the page that appears on your home page. It will show nuggets of information, which you can customize to include the most useful details. Your full page should describe the business and mention vital details like your location, hours, website, phone number and more.
5. Add a Call to Action Button
A few years ago, Facebook added a feature that let you include a call to action on your page. For instance, you can ask someone to sign up to a mailing list, watch a video, visit your website or play a game. These calls to action are handy at moving someone from your page to another site where they can continue to learn about your company.
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
Part 3: Facebook Marketing Tips For Professionals
6. Pin a Unique or Important Post to the Top
Much like you can do on Twitter, it is possible to pin a useful or relevant post to the top of your page. Say it is a post that went viral and you want others who come on your page to learn about it. You could place that post on the top by pinning it there, even if you have newer posts.
7. Share Unique Content
Companies fall into the trap of just posting self-promoting links to their site or other social media channels. While these links are useful when posted on occasion, they should not make up your entire feed.
You need authentic and interesting posts that your followers would find interesting. That will lead to more reactions and comments, which will help get your posts higher up on Facebook pages for related keywords or hashtags.
8. Pay Attention to Post Timing
It may sound odd, but the time when you post on Facebook matters a great deal. Early afternoons during the weekday is often the best time to post. It may be that more people are scrolling through their feed and willing to click on links during those times!
9. Response Time Matters
When someone posts a comment on your post that is asking a question, it is imperative that you respond quickly. If a customer has a query about your business or a product they bought, they expect an answer within four hours.
And the average brand takes around 10 hours to respond. It is a serious disconnect. By the time most brands respond, the person has already moved on. You may want to ensure that your social media team is tuned into responding quicker to such posts.
10. Post Great Blog Content
Do not treat your blog content as a second class citizen. Give it the promotion it deserves. The most helpful and engaging blog posts will help get you better performance on your Facebook page as well. These posts are helpful and interesting to your target audience - the people following your page!
11. Promote Your Account to Add Followers
Among our Facebook business page tips, it is surprising how many companies do not know they can promote a page to get more followers. You can create an ad within Facebook and target people using precise metrics. It is a great way to create an ad campaign that is targeted, financially prudent and yields good results.
12. Leverage Facebook Insights
Facebook has an internal analytics tool called Facebook Insights. The final bit of advice among our Facebook tips for business is that you must take advantage of this tool. It has analytics data about how many people are visiting your page and how often they are engaging with your posts.
Conclusion
Facebook tips for business are more important now than ever before. The social media site has an enormous user base, while it has made changes to its algorithm in the past few months. The Facebook tips we have highlighted above should help your business navigate through the social media marketing process in a better way.
If you want to edit Facebook video, try Filmora to easily better your video with more than 150 effects.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
While Facebook has gone through some tough times in the past couple years, it is still seen as the most impressive, populated and important social media site in the world. While some would say that Facebook has lost its edge from a marketing perspective, we do not see it that way. We just believe the nature of Facebook marketing tips has changed. Here are 12 Facebook tips for marketers in 2018 and beyond.
- Part 1: Why Focus on Facebook Marketing
- Part 2: Facebook Marketing Tips for Beginners
- Part 3: Facebook Marketing Tips For Professionals
Part 1: Why Focus on Facebook Marketing
Many marketers wonder whether focusing on Facebook marketing tips is even relevant in 2018. But we argue that when a site has around 2.23 billion monthly users , boasts 1.15 billion daily mobile users, and is responsible for around one in five page views in the United States, it still matters.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 2: Facebook Marketing Tips for Beginners
1. Create a Business Page Today
Do not make the mistake of creating a personal profile page when you are attempting to market your business. It is a well-meaning idea, but it is not the best way forward.
Having a Facebook business page will provide you with the content creation tools, paid opportunities and analytics that are only geared for business pages. It is why our Facebook tips always start with telling companies to create a dedicated business page today.
2. Claim a Unique URL
When you have a business page, you will be assigned a random URL that delivers you straight to that page. But it is important to choose a different URL . By creating a vanity URL, you can ensure that your page is much easier for people to reach.
3. Learn the Importance of a Great Cover Photo
Our Facebook business tips always focus on the cover photo on a business page . Many companies ignore the cover photo and put up some generic, unfocused image. It is a mistake.
The cover photo takes up a lot of room on your Facebook page, even more room than your profile picture. It should be an image that is attractive, engaging and in keeping with the brand image that you are trying to create around your company.
4. Optimize Your “About” Page
One of the most useful Facebook tips for business is to optimize the About section of your business page. When someone first arrives on your page and they are curious about your business, they will go to the About section to get more information.
There is also a small preview of the page that appears on your home page. It will show nuggets of information, which you can customize to include the most useful details. Your full page should describe the business and mention vital details like your location, hours, website, phone number and more.
5. Add a Call to Action Button
A few years ago, Facebook added a feature that let you include a call to action on your page. For instance, you can ask someone to sign up to a mailing list, watch a video, visit your website or play a game. These calls to action are handy at moving someone from your page to another site where they can continue to learn about your company.
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
Part 3: Facebook Marketing Tips For Professionals
6. Pin a Unique or Important Post to the Top
Much like you can do on Twitter, it is possible to pin a useful or relevant post to the top of your page. Say it is a post that went viral and you want others who come on your page to learn about it. You could place that post on the top by pinning it there, even if you have newer posts.
7. Share Unique Content
Companies fall into the trap of just posting self-promoting links to their site or other social media channels. While these links are useful when posted on occasion, they should not make up your entire feed.
You need authentic and interesting posts that your followers would find interesting. That will lead to more reactions and comments, which will help get your posts higher up on Facebook pages for related keywords or hashtags.
8. Pay Attention to Post Timing
It may sound odd, but the time when you post on Facebook matters a great deal. Early afternoons during the weekday is often the best time to post. It may be that more people are scrolling through their feed and willing to click on links during those times!
9. Response Time Matters
When someone posts a comment on your post that is asking a question, it is imperative that you respond quickly. If a customer has a query about your business or a product they bought, they expect an answer within four hours.
And the average brand takes around 10 hours to respond. It is a serious disconnect. By the time most brands respond, the person has already moved on. You may want to ensure that your social media team is tuned into responding quicker to such posts.
10. Post Great Blog Content
Do not treat your blog content as a second class citizen. Give it the promotion it deserves. The most helpful and engaging blog posts will help get you better performance on your Facebook page as well. These posts are helpful and interesting to your target audience - the people following your page!
11. Promote Your Account to Add Followers
Among our Facebook business page tips, it is surprising how many companies do not know they can promote a page to get more followers. You can create an ad within Facebook and target people using precise metrics. It is a great way to create an ad campaign that is targeted, financially prudent and yields good results.
12. Leverage Facebook Insights
Facebook has an internal analytics tool called Facebook Insights. The final bit of advice among our Facebook tips for business is that you must take advantage of this tool. It has analytics data about how many people are visiting your page and how often they are engaging with your posts.
Conclusion
Facebook tips for business are more important now than ever before. The social media site has an enormous user base, while it has made changes to its algorithm in the past few months. The Facebook tips we have highlighted above should help your business navigate through the social media marketing process in a better way.
If you want to edit Facebook video, try Filmora to easily better your video with more than 150 effects.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Also read:
- [Updated] In 2024, Cutting-Edge Marketing Anticipating FB's Trends of the New Decade
- [New] In 2024, Social Sensation Strategies - Crafting FB's #TopMusicVideos
- [New] Supercharged Strategies to Locate Online ID's for 2024
- [New] 2024 Approved Top Tips for Winning FB Videos
- Anonymous Artifacts Auction-2023 The Quest for Digital Secrecy
- Unlock Potential A 101-Step Guide to Crafting Exceptional Bios on Facebook for 2024
- [New] In 2024, Capturing Every Angle How to Post 360 Photos on Android/iOS
- [New] In 2024, Realign Corrected Identity Visualization in Facebook Sessions
- [Updated] Evaluation of FB Video Shapes for 2024
- The Essential Manual for Roku and FB Live for 2024
- [New] In 2024, Step-by-Step Approach to Crafting Shareable Facebook Slideshows
- [Updated] 2024 Approved Exploring and Locating Videos on Facebook Platform
- [Updated] 2024 Approved Engage, Enlighten and Enthrall with Immersive Facebook Sharing
- [Updated] 2024 Approved The Blueprint for Traffic Boost Masterful Techniques for Effective FB Videos
- [Updated] The Ultimate Guide to 30 Effective FB Ads Techniques (for All Businesses)
- [New] In 2024, Swift Restoration Retrieving Lost FB Access
- [New] Expert Choices Best 6 FB Lite Video Saves
- [New] Syncing Tunes with Video Posts on Facebook
- [New] Step-by-Step Crafting & Uploading 360 Vids for FB
- [Updated] 2024 Approved Sound-Enhancing FB Video Posts A Comprehensive Guide
- [New] Navigating Facebook for UHD (1080P) Content for 2024
- [Updated] 2024 Approved Blending Beats Posting Tunes on Digital Diaries
- 2024 Approved The Ultimate Guide to Professional Streaming on FB
- [Updated] Amplify Engagement Broadcasting From Twitch to Facebook
- [Updated] The Path to Pinpointing Your Liked Content on Facebook
- [New] From Camera to Feed IPhone & Android Broadcast Guide for Facebook for 2024
- In 2024, Essential Downloads Leading 6 FB Lite Video Tools
- [New] 2024 Approved Troubleshooting Tips Unearth Hidden Facebook Content
- Strategies for Harvesting FB Status Video Archives for 2024
- [New] Effortlessly Sync YouTube Videos with FB Feeds Using Autoplay Mode
- Eight Essential Free FB Link Extractors
- In 2024, Unlock Infinix Note 30 VIP Phone Password Without Factory Reset Full Guide Here
- 5 Smart Ways to Save Your Roblox Gaming on Apple Computers for 2024
- How Do You Get Sun Stone Evolutions in Pokémon For Meizu 21 Pro? | Dr.fone
- New Fun & Easy Masking Tricks in Filmora
- Looking for the Tools that Can Let You Blend Images Perfectly for Creating an Awesome Collage? Shortlisted for You Are the Best Bend Collage Program for an Effortless Task
- New 2024 Approved Color Correction Mastery in FCP 2023 Expert Techniques Revealed
- In 2024, 5 Solutions For Realme Unlock Without Password
- New In 2024, Innovative Audio Editing Implementing and Designing Keyframes in Adobe Premiere Pro (Mac)
- How to Restore Deleted Galaxy M14 4G Photos An Easy Method Explained.
- New In 2024, Diverse Templates | Wondershare Virbo Online
- [New] In 2024, Perfect Practices in Livestreaming Athletic Competitions
- [Updated] 2024 Approved PixelPerfection Suite Windows/Mac Screen Grabbers
- [Updated] Smooth Sailing Easy Recording Tips for Your Logitech Cam
- In 2024, Best Music Transcription Apps User-Endorsed Picks
- Updated Free MPEG Merger Tools Top 5 Picks
- In 2024, Latest way to get Shiny Meltan Box in Pokémon Go Mystery Box On Asus ROG Phone 7 Ultimate | Dr.fone
- How to Simulate GPS Movement in AR games On Oppo Find X7? | Dr.fone
- Title: In 2024, 30 Innovative Ideas to Supercharge Your FB Promotions
- Author: Robert
- Created at : 2024-05-20 22:17:20
- Updated at : 2024-05-21 22:17:20
- Link: https://facebook-video-content.techidaily.com/in-2024-30-innovative-ideas-to-supercharge-your-fb-promotions/
- License: This work is licensed under CC BY-NC-SA 4.0.