!["Unlocking Facebook's Secrets An Introductory Guide"](https://www.lifewire.com/thmb/rmV5FQdusxtcDMfMN-dk_OtLxwI=/400x300/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)/MorningShow-aed160f9cfd448cc8034b23bb3073314.jpg)
"Unlocking Facebook's Secrets An Introductory Guide"
![](/images/site-logo.png)
Unlocking Facebook’s Secrets: An Introductory Guide
Facebook Insights: How to Use it for Beginners
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- [New] In 2024, Prolific Performance Our Picks for Top 8 Workflow Planners
- [Updated] Twitter Image Resolution Standards for 2024
- [Updated] Beat-Matching Visuals & Audio on Facebook Platform for 2024
- [New] FREE Top 10 Facebook Video Downloader for Android for 2024
- [New] Reaching Into Shared Snippets of Life on Messenger for 2024
- [Updated] In 2024, Expertly Broadcast Your Gopro Adventures on Top Channels (Periscope, Facebook)
- [Updated] The Essentials of Creating Memorable FB Slideshows
- In 2024, Essential Watch Top 8 Internet Gems
- [Updated] The Blueprint for Traffic Boost Masterful Techniques for Effective FB Videos
- Exclusive 7 Secure Download Services for 2024
- In 2024, Discovering The Forgotten Chronicles A Guide to Past Facebook Stories on Tech Devices
- In 2024, Elevate Your Ad's Performance Animation Strategies for Success
- [Updated] Realign Corrected Identity Visualization in Facebook Sessions
- In 2024, 2023 Access Exclusive Beats for Free - FB Downloader
- Ranking the Best Top 6 Tools for FB Lite Video Downloading, 2023 for 2024
- [Updated] 2024 Approved How to Resolve Delayed Video Posts in Facebook Messenger for iOS/Android Users
- Mastering the Art of Restarting Disrupted FB LIVE Sessions
- [New] 2024 Approved The New Era Facebook Video Autoplay Explained
- 3 Pillars of Powerful Ad Content Creation Enhancing Conversion Rates via Facebook for 2024
- Connecting With The World How to Use Roku for FB Live
- How to Feature Music on Instant Stories for 2024
- [Updated] Unlocking the Power of In-Stream Ads Strategy & Metrics Guide
- ScreenCast Maker for FB Chat for 2024
- [New] 2024 Approved From Panoramas to Pages Uploading Wide Angle Content Online
- [New] 2024 Approved Ensuring Relevance and Engagement with Proper FB Hashtags
- [New] In 2024, FB Video Placement - Upright or Flat Angle?
- 2024 Approved Revolutionary Approaches to Share FB Videos on WhatsApp
- [New] The Art of Echo Chambers Hits that Amplify on FB
- [Updated] In 2024, Unleash Power in Social Media 10 Advanced Tactics for FB Optimization
- In 2024, Hear Anywhere with FB Tunes
- [Updated] In 2024, Maximize Networking with FB Link Downloader Tools
- [Updated] In 2024, Simplified Tech Livestreaming of Facebook Using OBS Studio
- [New] Lightning Leap Into Facebook ID Sleuthing for 2024
- In 2024, Quiet Browsing of FB Narratives
- Direct Engagement Sharing Your Twitch Content on Facebook for 2024
- [Updated] In 2024, Amplify Your Facebook Presence with Mobile Music Files
- 2024 Approved How Do I Peruse All the Video and Photo Files Shared by Friends?
- [Updated] Strategies for Broadcasting Social Media Happenings for 2024
- [Updated] In 2024, Resolve Vanished Watch Video Icon Issue, 2023
- [Updated] Eliminating Exposure Techniques to Hide Sensitive Content
- Detailed guide of ispoofer for pogo installation On Tecno Camon 20 | Dr.fone
- Boost Your Visibility LinkedIn Video Size and Aspect Ratio Tips
- Updated Top 10 Free AVI File Joiners Simple, Fast, and Effective
- 2024 Approved Blender - A Video Editor for All Professor
- New The Ultimate Starters Manual Implementing VoiceChanger on iPhone for 2024
- In 2024, The Best of Both Worlds Top 10 Free and Paid Android Video Editors
- [Updated] Compreranse Google Meet's Board Features for Compelling Remote Collaboration on All Platforms for 2024
- [Updated] Discover FREE Screen Capture Tools (Ad-Free) for 2024
- [Updated] Mac Screen Grabber Including Microphone Recording
- 2024 Approved Basics of Zoom Group Divisions Unveiled
- Updated In 2024, Top 18 Video Editors for PC and Mac
- New Streamline Your Workflow Best Light Video Editors for 2024
- How To Teleport Your GPS Location On Tecno Spark 20 Pro+? | Dr.fone
- [New] Transform Your Virtual Presence with Google Meet's Effects Features for 2024
- In 2024, Troubleshooting Error Connecting to the Apple ID Server On iPhone 15 Pro Max
- In 2024, Bypass Activation Lock On iPhone 12 Pro Max - 4 Easy Ways
- [Updated] Capturing Moons A Guide to Proper Night Photography Techniques
- In 2024, How to use Snapchat Location Spoofer to Protect Your Privacy On Vivo Y78+ (T1) Edition? | Dr.fone
- In 2024, How to Use Pokémon Emerald Master Ball Cheat On Lava Blaze 2 Pro | Dr.fone
- 10 Leading Budget-Friendly, Quality Webcall Providers
- In 2024, Methods to Transfer from Apple iPhone 7 to Android | Dr.fone
- Title: "Unlocking Facebook's Secrets An Introductory Guide"
- Author: Robert
- Created at : 2024-05-20 21:15:30
- Updated at : 2024-05-21 21:15:30
- Link: https://facebook-video-content.techidaily.com/unlocking-facebooks-secrets-an-introductory-guide/
- License: This work is licensed under CC BY-NC-SA 4.0.