!["[Updated] Harnessing the Power of Video The Most Effective FB Ad Practices"](https://www.lifewire.com/thmb/U8AXWKvZg5t_dUxVMLSCJvEmZcc=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/the-best-instagram-apps-to-boost-engagement-4584385-1-5c45f1d8c9e77c000141b9a3-a2c3c73f378d4638ac2c94996c5d32d6.jpg)
"[Updated] Harnessing the Power of Video The Most Effective FB Ad Practices"
![](/images/site-logo.png)
Harnessing the Power of Video: The Most Effective FB Ad Practices
Facebook Video Editor - Wondershare Filmora
Provide abundant video effects - A creative video editor
Powerful color correction and grading
Detailed tutorials provided by the official channel
Facebook video ads have become an indispensable part of Facebook ad campaigns. A single video ad has the potential to bring in almost twenty times the usual results. Let’s look at a few Facebook video ads examples of a runaway success.
This article examines Facebook video advertising best practices. It breaks down what makes the video work as well as it did. It also has some key takeaways for you to implement in the next video ad campaign. Without further ado, let’s dive right in. Here are 2022’s twenty best practices for Facebook video advertising inspired by leading brands.
1. Sephora- Capture Viewer Attention with Movement
Sephora is a French international personal care and beauty products, retailer.
Sephora- Capture Viewer Attention with Movement
Key Takeaways: The ad begins with three types of movement to capture the viewer’s attention. This is followed by changes in lighting, minimal text. The text defines the brand, the product within the first five seconds. The color palette of the ad is similar until the end.
2. Squarespace- Constant and Smooth Movement
Squarespace is a website construction and hosting company. It acts as a hosting service to users who want to create websites from pre-built templates with drag and drop elements.
Squarespace- Constant and Smooth Movement
Key Takeaways: Constant and smooth motion makes it instantly eye-catching. It presents a successful Facebook video ads example. The transitions to what it represent are well-executed, and the shifting angles leave users off-kilter but intrigued. This video ad has embedded captions on the video.
3. Spotify- Minimal but Colorful Elements
Spotify is an audio streaming service. The premium version offers an ad-free listening experience.
Key Takeaways: This is one of the best Facebook video ads due to three key factors. It incorporates movement, colorful elements, and simple typography. This creates a brilliant background. Minimal text in easy-to-read fonts puts the message across without fuss.
4. Loot Crate- Unboxing Product Displays
Loot Crate is a box subscription service. It features products popular with avid video gamers, like figurines, collectives, apparel, pins, emblems, and more.
Loot Crate- Unboxing Product Displays
Key Takeaway: It features hard-to-come-by or unique loot items. It also has the added appeal of being an unboxing video to showcase what’s inside. The quality of the products and the homemade feel of the video can appeal to the users. It also subtly showcases the quality of products and provides glimpses of the packaging.
5. Grammarly- Animated Iconography
Grammarly is a cloud-based writing assistant that’s available on multiple platforms. It relies on an AI assistant to identify mistakes and suggest replacement phrases.
Key Takeaways: The simple three-frame animated video ad is compelling. This is due to the constant, fluid motion available. It uses less text and more icons to represent what it does. The video is less than 5 seconds long. It incorporates the brand logo. It has a clear message and a strong impact due to it.
6. Dollar Shave Club- Giveaways or Contests
Dollar Shave Club is an American company that markets razors and men’s grooming products.
Dollar Shave Club- Giveaways or Contests
Key Takeaways: This video ad takes advantage of the endless loop effect. What sets this ad apart from others is that it uses giveaways and contests. This has proven to be a popular method to increase popularity and boost customer engagement.
7. TOMS- Non Branded Promotion
TOMS is an American footwear company. It also designs and markets eyewear, coffee, and apparel. It’s well known for its philanthropic endeavor, which makes this ad on-brand for them.
Key Takeaway: Thanks to this ad, TOMS has increased their brand awareness manifold. It carries no overt promotions about the brand. The video ad did not define the products, promote brand or use a strong call to action. This ad has striking visuals and solid messaging, which is an advantage for TOMS
8. Moo.com- Endless Satisfying Loops
Moo.com is a business that provides custom prints of business cards. It also offers custom design services for customers worldwide.
Key Takeaways: The movement captures the user’s attention immediately. The minimal text conveys what needs to be said promptly. A clean background allows users to focus exclusively on the product. The endless loop makes it easy for consumers to stay entranced by the smooth motion.
9. Pura Vida- Lean into Pop Culture
It’s a company focused on selling artisanal, handmade bracelets and other jewelry.
Pura Vida- Lean into Pop Culture
Key Takeaway: It’s a creative and interactive ad. Pura Vida can market this collection by leaning into the popularity of the Harry Potter series. The color themes were distinct. With strong visuals to back up each of the pieces displayed.
10. Mango- Relatable and Natural Audience Appeal
Mango is a clothing design and manufacturing company.
Mango- Relatable and Natural Audience Appeal
Key Takeaway: It’s a simple slideshow of images with text. The thing to note here is that it represents clothing worn by a wide array of everyday people. While it doesn’t have any flashy brand logos on the images. It is composed of wide-open fields, close to nature photos. This draws associations in the mind of consumers that it’s a natural and nature-inspired brand.
11. Nintendo-Bright Colors and Transitions
Nintendo Switch is a device that lets video gamers game on the go.
Nintendo-Bright Colors and Transitions
Key Takeaways: A blend of graphics and real-life creates a fantastical setup. It has bright colors and transitions well to solid holographic text. The brand logo is immediately displayed to establish identity. It also showcases a wide demographic for its games.
12. New York Times- Textual and On-Brand
The New York Times is a daily newspaper based in New York, USA, and a worldwide readership. This ad by the New York Times is powerful and moving.
New York Times- Textual and On-Brand
Key Takeaway: It uses only text to convey a message. It has a compelling narrative. It’s easy to create if you have the right tools. It represents the ideas and values of the brand in subtext.
13. Dior- Celebrity/Influencer Collaborations
Christian Dior SE is a luxury brand that sells luxury haute couture products.
Dior- Celebrity/Influencer Collaborations
Key Takeaway: Collaborating with celebrities and influencers. This helped create one of the best Facebook videos with Ji-Soo, a South Korean idol. It’s minimalist, with neutral colors. This allows the bold red lipstick product to take center stage.
14. HelloFresh- Problem-Solution Based Ads
HelloFresh is a German origin meal kit provider. It delivers recipes and comes with prepackaged portions with ingredients for a home-made meal.
HelloFresh- Problem-Solution Based Ads
Key Takeaway: It’s one of the best Facebook video ads because of the simple idea and superb execution. It offers a problem and shows how their service is the solution. It also highlights unique selling points and how it functions better than competitors.
15. NARS- Blend 3D and Real Life
NARS cosmetics is a brand reputed for its line of cosmetics.
Key Takeaway: It plays with 3D animation. The animation is so well crafted it plays well with real-life, as evidenced by the later parts of the video. It highlights the brand image and the main product.
16. Oreo-Swift Movements
Oreo is a popular sandwich cookie owned by Mondelez international.
Key Takeaway: It has a fast-paced movement with bright colors. The subtle shift in color makes it appear sleek and professional. The circling pattern of movement makes it look sophisticated
17. Puma- Bring Your Logo to Life
Puma is an international corporation that designs and manufactures athletic and casual footwear and apparel.
Key Takeaway: The video ad draws subconscious parallels between the brand’s mascot and footwear. It brings a CGI Puma to represent the brand and the colors closely resemble the footwear in focus.
18. Amazon Ads- Using Statistics
Amazon is an e-commerce retailer. They provide products for sale across the world.
Key Takeaways: The use of statistics makes an ad more reliable. It gives people concrete data on what is happening with the company or brand. Remember to quote the source as well.
19. Toni and Guy- Work With Big Events
Toni and Guy are a fashion first line of hairdressing salons.
Toni and Guy- Work With Big Events
Key Takeaways: They use the glamor and fashion consciousness of London Fashion Week to display their skills. Collaborations on events like this helps Toni and Guy remain in the frontline of haute couture.
20. Savage X Fenty- Socially Consciousness and Inclusivity
Savage X Fenty- Socially Consciousness and Inclusivity
Key Takeaway: Social consciousness has always been at the forefront of Savage X Fenty. The video ad uses bright colors and bold typography to advertise itself.
If there’s one thing that can help create the best Facebook videos for advertising, it’s a video editor. Wondershare Filmora is one of the best in the game. If you’re looking for a powerful and convenient editor with tons of video effects. Filmora is the way to go. It has advanced features like green screens, split-screen, and AI editing. All this sets you up for an incredible video ad. You can easily work on your next big project without breaking a sweat between a magnetic timeline and a user-friendly interface.
Conclusion
These are some best Facebook video ads examples of various brands that highlight what works. The only way to be the best is to learn from the best. If not, you can always deconstruct these ads and mine them for ideas and valuable information. Every ad can teach you something. You can either learn to do better or learn what not to do. You can also upskill with the Wondershare Filmora video editor.
These best practices can shape your understanding of the elements of a good ad. You can put your spin on these ads in creative ways. Use these ads as a baseline for what is possible and do better.
Facebook video ads have become an indispensable part of Facebook ad campaigns. A single video ad has the potential to bring in almost twenty times the usual results. Let’s look at a few Facebook video ads examples of a runaway success.
This article examines Facebook video advertising best practices. It breaks down what makes the video work as well as it did. It also has some key takeaways for you to implement in the next video ad campaign. Without further ado, let’s dive right in. Here are 2022’s twenty best practices for Facebook video advertising inspired by leading brands.
1. Sephora- Capture Viewer Attention with Movement
Sephora is a French international personal care and beauty products, retailer.
Sephora- Capture Viewer Attention with Movement
Key Takeaways: The ad begins with three types of movement to capture the viewer’s attention. This is followed by changes in lighting, minimal text. The text defines the brand, the product within the first five seconds. The color palette of the ad is similar until the end.
2. Squarespace- Constant and Smooth Movement
Squarespace is a website construction and hosting company. It acts as a hosting service to users who want to create websites from pre-built templates with drag and drop elements.
Squarespace- Constant and Smooth Movement
Key Takeaways: Constant and smooth motion makes it instantly eye-catching. It presents a successful Facebook video ads example. The transitions to what it represent are well-executed, and the shifting angles leave users off-kilter but intrigued. This video ad has embedded captions on the video.
3. Spotify- Minimal but Colorful Elements
Spotify is an audio streaming service. The premium version offers an ad-free listening experience.
Key Takeaways: This is one of the best Facebook video ads due to three key factors. It incorporates movement, colorful elements, and simple typography. This creates a brilliant background. Minimal text in easy-to-read fonts puts the message across without fuss.
4. Loot Crate- Unboxing Product Displays
Loot Crate is a box subscription service. It features products popular with avid video gamers, like figurines, collectives, apparel, pins, emblems, and more.
Loot Crate- Unboxing Product Displays
Key Takeaway: It features hard-to-come-by or unique loot items. It also has the added appeal of being an unboxing video to showcase what’s inside. The quality of the products and the homemade feel of the video can appeal to the users. It also subtly showcases the quality of products and provides glimpses of the packaging.
5. Grammarly- Animated Iconography
Grammarly is a cloud-based writing assistant that’s available on multiple platforms. It relies on an AI assistant to identify mistakes and suggest replacement phrases.
Key Takeaways: The simple three-frame animated video ad is compelling. This is due to the constant, fluid motion available. It uses less text and more icons to represent what it does. The video is less than 5 seconds long. It incorporates the brand logo. It has a clear message and a strong impact due to it.
6. Dollar Shave Club- Giveaways or Contests
Dollar Shave Club is an American company that markets razors and men’s grooming products.
Dollar Shave Club- Giveaways or Contests
Key Takeaways: This video ad takes advantage of the endless loop effect. What sets this ad apart from others is that it uses giveaways and contests. This has proven to be a popular method to increase popularity and boost customer engagement.
7. TOMS- Non Branded Promotion
TOMS is an American footwear company. It also designs and markets eyewear, coffee, and apparel. It’s well known for its philanthropic endeavor, which makes this ad on-brand for them.
Key Takeaway: Thanks to this ad, TOMS has increased their brand awareness manifold. It carries no overt promotions about the brand. The video ad did not define the products, promote brand or use a strong call to action. This ad has striking visuals and solid messaging, which is an advantage for TOMS
8. Moo.com- Endless Satisfying Loops
Moo.com is a business that provides custom prints of business cards. It also offers custom design services for customers worldwide.
Key Takeaways: The movement captures the user’s attention immediately. The minimal text conveys what needs to be said promptly. A clean background allows users to focus exclusively on the product. The endless loop makes it easy for consumers to stay entranced by the smooth motion.
9. Pura Vida- Lean into Pop Culture
It’s a company focused on selling artisanal, handmade bracelets and other jewelry.
Pura Vida- Lean into Pop Culture
Key Takeaway: It’s a creative and interactive ad. Pura Vida can market this collection by leaning into the popularity of the Harry Potter series. The color themes were distinct. With strong visuals to back up each of the pieces displayed.
10. Mango- Relatable and Natural Audience Appeal
Mango is a clothing design and manufacturing company.
Mango- Relatable and Natural Audience Appeal
Key Takeaway: It’s a simple slideshow of images with text. The thing to note here is that it represents clothing worn by a wide array of everyday people. While it doesn’t have any flashy brand logos on the images. It is composed of wide-open fields, close to nature photos. This draws associations in the mind of consumers that it’s a natural and nature-inspired brand.
11. Nintendo-Bright Colors and Transitions
Nintendo Switch is a device that lets video gamers game on the go.
Nintendo-Bright Colors and Transitions
Key Takeaways: A blend of graphics and real-life creates a fantastical setup. It has bright colors and transitions well to solid holographic text. The brand logo is immediately displayed to establish identity. It also showcases a wide demographic for its games.
12. New York Times- Textual and On-Brand
The New York Times is a daily newspaper based in New York, USA, and a worldwide readership. This ad by the New York Times is powerful and moving.
New York Times- Textual and On-Brand
Key Takeaway: It uses only text to convey a message. It has a compelling narrative. It’s easy to create if you have the right tools. It represents the ideas and values of the brand in subtext.
13. Dior- Celebrity/Influencer Collaborations
Christian Dior SE is a luxury brand that sells luxury haute couture products.
Dior- Celebrity/Influencer Collaborations
Key Takeaway: Collaborating with celebrities and influencers. This helped create one of the best Facebook videos with Ji-Soo, a South Korean idol. It’s minimalist, with neutral colors. This allows the bold red lipstick product to take center stage.
14. HelloFresh- Problem-Solution Based Ads
HelloFresh is a German origin meal kit provider. It delivers recipes and comes with prepackaged portions with ingredients for a home-made meal.
HelloFresh- Problem-Solution Based Ads
Key Takeaway: It’s one of the best Facebook video ads because of the simple idea and superb execution. It offers a problem and shows how their service is the solution. It also highlights unique selling points and how it functions better than competitors.
15. NARS- Blend 3D and Real Life
NARS cosmetics is a brand reputed for its line of cosmetics.
Key Takeaway: It plays with 3D animation. The animation is so well crafted it plays well with real-life, as evidenced by the later parts of the video. It highlights the brand image and the main product.
16. Oreo-Swift Movements
Oreo is a popular sandwich cookie owned by Mondelez international.
Key Takeaway: It has a fast-paced movement with bright colors. The subtle shift in color makes it appear sleek and professional. The circling pattern of movement makes it look sophisticated
17. Puma- Bring Your Logo to Life
Puma is an international corporation that designs and manufactures athletic and casual footwear and apparel.
Key Takeaway: The video ad draws subconscious parallels between the brand’s mascot and footwear. It brings a CGI Puma to represent the brand and the colors closely resemble the footwear in focus.
18. Amazon Ads- Using Statistics
Amazon is an e-commerce retailer. They provide products for sale across the world.
Key Takeaways: The use of statistics makes an ad more reliable. It gives people concrete data on what is happening with the company or brand. Remember to quote the source as well.
19. Toni and Guy- Work With Big Events
Toni and Guy are a fashion first line of hairdressing salons.
Toni and Guy- Work With Big Events
Key Takeaways: They use the glamor and fashion consciousness of London Fashion Week to display their skills. Collaborations on events like this helps Toni and Guy remain in the frontline of haute couture.
20. Savage X Fenty- Socially Consciousness and Inclusivity
Savage X Fenty- Socially Consciousness and Inclusivity
Key Takeaway: Social consciousness has always been at the forefront of Savage X Fenty. The video ad uses bright colors and bold typography to advertise itself.
If there’s one thing that can help create the best Facebook videos for advertising, it’s a video editor. Wondershare Filmora is one of the best in the game. If you’re looking for a powerful and convenient editor with tons of video effects. Filmora is the way to go. It has advanced features like green screens, split-screen, and AI editing. All this sets you up for an incredible video ad. You can easily work on your next big project without breaking a sweat between a magnetic timeline and a user-friendly interface.
Conclusion
These are some best Facebook video ads examples of various brands that highlight what works. The only way to be the best is to learn from the best. If not, you can always deconstruct these ads and mine them for ideas and valuable information. Every ad can teach you something. You can either learn to do better or learn what not to do. You can also upskill with the Wondershare Filmora video editor.
These best practices can shape your understanding of the elements of a good ad. You can put your spin on these ads in creative ways. Use these ads as a baseline for what is possible and do better.
Facebook video ads have become an indispensable part of Facebook ad campaigns. A single video ad has the potential to bring in almost twenty times the usual results. Let’s look at a few Facebook video ads examples of a runaway success.
This article examines Facebook video advertising best practices. It breaks down what makes the video work as well as it did. It also has some key takeaways for you to implement in the next video ad campaign. Without further ado, let’s dive right in. Here are 2022’s twenty best practices for Facebook video advertising inspired by leading brands.
1. Sephora- Capture Viewer Attention with Movement
Sephora is a French international personal care and beauty products, retailer.
Sephora- Capture Viewer Attention with Movement
Key Takeaways: The ad begins with three types of movement to capture the viewer’s attention. This is followed by changes in lighting, minimal text. The text defines the brand, the product within the first five seconds. The color palette of the ad is similar until the end.
2. Squarespace- Constant and Smooth Movement
Squarespace is a website construction and hosting company. It acts as a hosting service to users who want to create websites from pre-built templates with drag and drop elements.
Squarespace- Constant and Smooth Movement
Key Takeaways: Constant and smooth motion makes it instantly eye-catching. It presents a successful Facebook video ads example. The transitions to what it represent are well-executed, and the shifting angles leave users off-kilter but intrigued. This video ad has embedded captions on the video.
3. Spotify- Minimal but Colorful Elements
Spotify is an audio streaming service. The premium version offers an ad-free listening experience.
Key Takeaways: This is one of the best Facebook video ads due to three key factors. It incorporates movement, colorful elements, and simple typography. This creates a brilliant background. Minimal text in easy-to-read fonts puts the message across without fuss.
4. Loot Crate- Unboxing Product Displays
Loot Crate is a box subscription service. It features products popular with avid video gamers, like figurines, collectives, apparel, pins, emblems, and more.
Loot Crate- Unboxing Product Displays
Key Takeaway: It features hard-to-come-by or unique loot items. It also has the added appeal of being an unboxing video to showcase what’s inside. The quality of the products and the homemade feel of the video can appeal to the users. It also subtly showcases the quality of products and provides glimpses of the packaging.
5. Grammarly- Animated Iconography
Grammarly is a cloud-based writing assistant that’s available on multiple platforms. It relies on an AI assistant to identify mistakes and suggest replacement phrases.
Key Takeaways: The simple three-frame animated video ad is compelling. This is due to the constant, fluid motion available. It uses less text and more icons to represent what it does. The video is less than 5 seconds long. It incorporates the brand logo. It has a clear message and a strong impact due to it.
6. Dollar Shave Club- Giveaways or Contests
Dollar Shave Club is an American company that markets razors and men’s grooming products.
Dollar Shave Club- Giveaways or Contests
Key Takeaways: This video ad takes advantage of the endless loop effect. What sets this ad apart from others is that it uses giveaways and contests. This has proven to be a popular method to increase popularity and boost customer engagement.
7. TOMS- Non Branded Promotion
TOMS is an American footwear company. It also designs and markets eyewear, coffee, and apparel. It’s well known for its philanthropic endeavor, which makes this ad on-brand for them.
Key Takeaway: Thanks to this ad, TOMS has increased their brand awareness manifold. It carries no overt promotions about the brand. The video ad did not define the products, promote brand or use a strong call to action. This ad has striking visuals and solid messaging, which is an advantage for TOMS
8. Moo.com- Endless Satisfying Loops
Moo.com is a business that provides custom prints of business cards. It also offers custom design services for customers worldwide.
Key Takeaways: The movement captures the user’s attention immediately. The minimal text conveys what needs to be said promptly. A clean background allows users to focus exclusively on the product. The endless loop makes it easy for consumers to stay entranced by the smooth motion.
9. Pura Vida- Lean into Pop Culture
It’s a company focused on selling artisanal, handmade bracelets and other jewelry.
Pura Vida- Lean into Pop Culture
Key Takeaway: It’s a creative and interactive ad. Pura Vida can market this collection by leaning into the popularity of the Harry Potter series. The color themes were distinct. With strong visuals to back up each of the pieces displayed.
10. Mango- Relatable and Natural Audience Appeal
Mango is a clothing design and manufacturing company.
Mango- Relatable and Natural Audience Appeal
Key Takeaway: It’s a simple slideshow of images with text. The thing to note here is that it represents clothing worn by a wide array of everyday people. While it doesn’t have any flashy brand logos on the images. It is composed of wide-open fields, close to nature photos. This draws associations in the mind of consumers that it’s a natural and nature-inspired brand.
11. Nintendo-Bright Colors and Transitions
Nintendo Switch is a device that lets video gamers game on the go.
Nintendo-Bright Colors and Transitions
Key Takeaways: A blend of graphics and real-life creates a fantastical setup. It has bright colors and transitions well to solid holographic text. The brand logo is immediately displayed to establish identity. It also showcases a wide demographic for its games.
12. New York Times- Textual and On-Brand
The New York Times is a daily newspaper based in New York, USA, and a worldwide readership. This ad by the New York Times is powerful and moving.
New York Times- Textual and On-Brand
Key Takeaway: It uses only text to convey a message. It has a compelling narrative. It’s easy to create if you have the right tools. It represents the ideas and values of the brand in subtext.
13. Dior- Celebrity/Influencer Collaborations
Christian Dior SE is a luxury brand that sells luxury haute couture products.
Dior- Celebrity/Influencer Collaborations
Key Takeaway: Collaborating with celebrities and influencers. This helped create one of the best Facebook videos with Ji-Soo, a South Korean idol. It’s minimalist, with neutral colors. This allows the bold red lipstick product to take center stage.
14. HelloFresh- Problem-Solution Based Ads
HelloFresh is a German origin meal kit provider. It delivers recipes and comes with prepackaged portions with ingredients for a home-made meal.
HelloFresh- Problem-Solution Based Ads
Key Takeaway: It’s one of the best Facebook video ads because of the simple idea and superb execution. It offers a problem and shows how their service is the solution. It also highlights unique selling points and how it functions better than competitors.
15. NARS- Blend 3D and Real Life
NARS cosmetics is a brand reputed for its line of cosmetics.
Key Takeaway: It plays with 3D animation. The animation is so well crafted it plays well with real-life, as evidenced by the later parts of the video. It highlights the brand image and the main product.
16. Oreo-Swift Movements
Oreo is a popular sandwich cookie owned by Mondelez international.
Key Takeaway: It has a fast-paced movement with bright colors. The subtle shift in color makes it appear sleek and professional. The circling pattern of movement makes it look sophisticated
17. Puma- Bring Your Logo to Life
Puma is an international corporation that designs and manufactures athletic and casual footwear and apparel.
Key Takeaway: The video ad draws subconscious parallels between the brand’s mascot and footwear. It brings a CGI Puma to represent the brand and the colors closely resemble the footwear in focus.
18. Amazon Ads- Using Statistics
Amazon is an e-commerce retailer. They provide products for sale across the world.
Key Takeaways: The use of statistics makes an ad more reliable. It gives people concrete data on what is happening with the company or brand. Remember to quote the source as well.
19. Toni and Guy- Work With Big Events
Toni and Guy are a fashion first line of hairdressing salons.
Toni and Guy- Work With Big Events
Key Takeaways: They use the glamor and fashion consciousness of London Fashion Week to display their skills. Collaborations on events like this helps Toni and Guy remain in the frontline of haute couture.
20. Savage X Fenty- Socially Consciousness and Inclusivity
Savage X Fenty- Socially Consciousness and Inclusivity
Key Takeaway: Social consciousness has always been at the forefront of Savage X Fenty. The video ad uses bright colors and bold typography to advertise itself.
If there’s one thing that can help create the best Facebook videos for advertising, it’s a video editor. Wondershare Filmora is one of the best in the game. If you’re looking for a powerful and convenient editor with tons of video effects. Filmora is the way to go. It has advanced features like green screens, split-screen, and AI editing. All this sets you up for an incredible video ad. You can easily work on your next big project without breaking a sweat between a magnetic timeline and a user-friendly interface.
Conclusion
These are some best Facebook video ads examples of various brands that highlight what works. The only way to be the best is to learn from the best. If not, you can always deconstruct these ads and mine them for ideas and valuable information. Every ad can teach you something. You can either learn to do better or learn what not to do. You can also upskill with the Wondershare Filmora video editor.
These best practices can shape your understanding of the elements of a good ad. You can put your spin on these ads in creative ways. Use these ads as a baseline for what is possible and do better.
Facebook video ads have become an indispensable part of Facebook ad campaigns. A single video ad has the potential to bring in almost twenty times the usual results. Let’s look at a few Facebook video ads examples of a runaway success.
This article examines Facebook video advertising best practices. It breaks down what makes the video work as well as it did. It also has some key takeaways for you to implement in the next video ad campaign. Without further ado, let’s dive right in. Here are 2022’s twenty best practices for Facebook video advertising inspired by leading brands.
1. Sephora- Capture Viewer Attention with Movement
Sephora is a French international personal care and beauty products, retailer.
Sephora- Capture Viewer Attention with Movement
Key Takeaways: The ad begins with three types of movement to capture the viewer’s attention. This is followed by changes in lighting, minimal text. The text defines the brand, the product within the first five seconds. The color palette of the ad is similar until the end.
2. Squarespace- Constant and Smooth Movement
Squarespace is a website construction and hosting company. It acts as a hosting service to users who want to create websites from pre-built templates with drag and drop elements.
Squarespace- Constant and Smooth Movement
Key Takeaways: Constant and smooth motion makes it instantly eye-catching. It presents a successful Facebook video ads example. The transitions to what it represent are well-executed, and the shifting angles leave users off-kilter but intrigued. This video ad has embedded captions on the video.
3. Spotify- Minimal but Colorful Elements
Spotify is an audio streaming service. The premium version offers an ad-free listening experience.
Key Takeaways: This is one of the best Facebook video ads due to three key factors. It incorporates movement, colorful elements, and simple typography. This creates a brilliant background. Minimal text in easy-to-read fonts puts the message across without fuss.
4. Loot Crate- Unboxing Product Displays
Loot Crate is a box subscription service. It features products popular with avid video gamers, like figurines, collectives, apparel, pins, emblems, and more.
Loot Crate- Unboxing Product Displays
Key Takeaway: It features hard-to-come-by or unique loot items. It also has the added appeal of being an unboxing video to showcase what’s inside. The quality of the products and the homemade feel of the video can appeal to the users. It also subtly showcases the quality of products and provides glimpses of the packaging.
5. Grammarly- Animated Iconography
Grammarly is a cloud-based writing assistant that’s available on multiple platforms. It relies on an AI assistant to identify mistakes and suggest replacement phrases.
Key Takeaways: The simple three-frame animated video ad is compelling. This is due to the constant, fluid motion available. It uses less text and more icons to represent what it does. The video is less than 5 seconds long. It incorporates the brand logo. It has a clear message and a strong impact due to it.
6. Dollar Shave Club- Giveaways or Contests
Dollar Shave Club is an American company that markets razors and men’s grooming products.
Dollar Shave Club- Giveaways or Contests
Key Takeaways: This video ad takes advantage of the endless loop effect. What sets this ad apart from others is that it uses giveaways and contests. This has proven to be a popular method to increase popularity and boost customer engagement.
7. TOMS- Non Branded Promotion
TOMS is an American footwear company. It also designs and markets eyewear, coffee, and apparel. It’s well known for its philanthropic endeavor, which makes this ad on-brand for them.
Key Takeaway: Thanks to this ad, TOMS has increased their brand awareness manifold. It carries no overt promotions about the brand. The video ad did not define the products, promote brand or use a strong call to action. This ad has striking visuals and solid messaging, which is an advantage for TOMS
8. Moo.com- Endless Satisfying Loops
Moo.com is a business that provides custom prints of business cards. It also offers custom design services for customers worldwide.
Key Takeaways: The movement captures the user’s attention immediately. The minimal text conveys what needs to be said promptly. A clean background allows users to focus exclusively on the product. The endless loop makes it easy for consumers to stay entranced by the smooth motion.
9. Pura Vida- Lean into Pop Culture
It’s a company focused on selling artisanal, handmade bracelets and other jewelry.
Pura Vida- Lean into Pop Culture
Key Takeaway: It’s a creative and interactive ad. Pura Vida can market this collection by leaning into the popularity of the Harry Potter series. The color themes were distinct. With strong visuals to back up each of the pieces displayed.
10. Mango- Relatable and Natural Audience Appeal
Mango is a clothing design and manufacturing company.
Mango- Relatable and Natural Audience Appeal
Key Takeaway: It’s a simple slideshow of images with text. The thing to note here is that it represents clothing worn by a wide array of everyday people. While it doesn’t have any flashy brand logos on the images. It is composed of wide-open fields, close to nature photos. This draws associations in the mind of consumers that it’s a natural and nature-inspired brand.
11. Nintendo-Bright Colors and Transitions
Nintendo Switch is a device that lets video gamers game on the go.
Nintendo-Bright Colors and Transitions
Key Takeaways: A blend of graphics and real-life creates a fantastical setup. It has bright colors and transitions well to solid holographic text. The brand logo is immediately displayed to establish identity. It also showcases a wide demographic for its games.
12. New York Times- Textual and On-Brand
The New York Times is a daily newspaper based in New York, USA, and a worldwide readership. This ad by the New York Times is powerful and moving.
New York Times- Textual and On-Brand
Key Takeaway: It uses only text to convey a message. It has a compelling narrative. It’s easy to create if you have the right tools. It represents the ideas and values of the brand in subtext.
13. Dior- Celebrity/Influencer Collaborations
Christian Dior SE is a luxury brand that sells luxury haute couture products.
Dior- Celebrity/Influencer Collaborations
Key Takeaway: Collaborating with celebrities and influencers. This helped create one of the best Facebook videos with Ji-Soo, a South Korean idol. It’s minimalist, with neutral colors. This allows the bold red lipstick product to take center stage.
14. HelloFresh- Problem-Solution Based Ads
HelloFresh is a German origin meal kit provider. It delivers recipes and comes with prepackaged portions with ingredients for a home-made meal.
HelloFresh- Problem-Solution Based Ads
Key Takeaway: It’s one of the best Facebook video ads because of the simple idea and superb execution. It offers a problem and shows how their service is the solution. It also highlights unique selling points and how it functions better than competitors.
15. NARS- Blend 3D and Real Life
NARS cosmetics is a brand reputed for its line of cosmetics.
Key Takeaway: It plays with 3D animation. The animation is so well crafted it plays well with real-life, as evidenced by the later parts of the video. It highlights the brand image and the main product.
16. Oreo-Swift Movements
Oreo is a popular sandwich cookie owned by Mondelez international.
Key Takeaway: It has a fast-paced movement with bright colors. The subtle shift in color makes it appear sleek and professional. The circling pattern of movement makes it look sophisticated
17. Puma- Bring Your Logo to Life
Puma is an international corporation that designs and manufactures athletic and casual footwear and apparel.
Key Takeaway: The video ad draws subconscious parallels between the brand’s mascot and footwear. It brings a CGI Puma to represent the brand and the colors closely resemble the footwear in focus.
18. Amazon Ads- Using Statistics
Amazon is an e-commerce retailer. They provide products for sale across the world.
Key Takeaways: The use of statistics makes an ad more reliable. It gives people concrete data on what is happening with the company or brand. Remember to quote the source as well.
19. Toni and Guy- Work With Big Events
Toni and Guy are a fashion first line of hairdressing salons.
Toni and Guy- Work With Big Events
Key Takeaways: They use the glamor and fashion consciousness of London Fashion Week to display their skills. Collaborations on events like this helps Toni and Guy remain in the frontline of haute couture.
20. Savage X Fenty- Socially Consciousness and Inclusivity
Savage X Fenty- Socially Consciousness and Inclusivity
Key Takeaway: Social consciousness has always been at the forefront of Savage X Fenty. The video ad uses bright colors and bold typography to advertise itself.
If there’s one thing that can help create the best Facebook videos for advertising, it’s a video editor. Wondershare Filmora is one of the best in the game. If you’re looking for a powerful and convenient editor with tons of video effects. Filmora is the way to go. It has advanced features like green screens, split-screen, and AI editing. All this sets you up for an incredible video ad. You can easily work on your next big project without breaking a sweat between a magnetic timeline and a user-friendly interface.
Conclusion
These are some best Facebook video ads examples of various brands that highlight what works. The only way to be the best is to learn from the best. If not, you can always deconstruct these ads and mine them for ideas and valuable information. Every ad can teach you something. You can either learn to do better or learn what not to do. You can also upskill with the Wondershare Filmora video editor.
These best practices can shape your understanding of the elements of a good ad. You can put your spin on these ads in creative ways. Use these ads as a baseline for what is possible and do better.
Also read:
- Directly Viewing Facebook Videos on Your Apple TV Setup
- [New] 2024 Approved The Essential Manual to FB Video Playback Settings
- [New] Facebook Today The Updated Guide for 2024
- [Updated] In 2024, Top 5 Facebook Videos That Hook Us All
- [New] 2024 Approved Escaping Boredom with Laughter 20 Wit-Infused Jailmates' Tales From Fb
- [New] In 2024, Broadcasting FB Movies on WhatsApp
- Navigating Through Facebook's Recent Content Policy Shifts for 2024
- [Updated] In 2024, Optimize Your Online Store Top 15 Tools for Social Media Insight and Sales Analysis
- [Updated] Building Relationships One Post at a Time on FB for 2024
- [Updated] The Ultimate Guide to Adding Audio Content in FB Timeline
- FB to MP3 Online Tools for Video to Music Conversion for 2024
- [New] In 2024, Broadcasting Higher - Integrating DJI Drones for Facebook Live
- [Updated] In 2024, Delving Into the Meaning of a Mysterious Blue Marker in FB Chats
- [Updated] Transforming Your FB Audience with Effective Cover Videos
- [Updated] Why Are Social Media Suggested Videos Evanescent?
- [Updated] Mastering Group Dynamics WhatsApp Space Design for 2024
- [New] The Role of Motion Leveraging FB Ads for Outstanding ROI for 2024
- [Updated] 2024 Approved Circular Captures IPhone Filmmaking Tips for Social Media
- [Updated] Creative Freedom with Free, Top-Rated Facebook Photo & Video Maker
- Stream & Share Successfully with FB Integration for 2024
- [New] Live Video Breakthrough Perfect Screen-Share Tactics for Fb for 2024
- [New] 2024 Approved Transforming Your FB Audience with Effective Cover Videos
- [New] Freedom Through Jokes Ranking the Most Hilarious Social Media Prisons
- [New] 2024 Approved Download & Organize Facebook URLs Top 8 Tools of the Year
- 2024 Approved Fixing Blurred Footage in Social Media Streaming
- [Updated] 2024 Approved Twitch and Friendly Networks Efficient Crossposting
- [New] Craft Your Facebook Profile Video
- In 2024, Instant Impact Facebook Vids
- [Updated] Mastering the Art of Watermarking on Facebook for 2024
- [Updated] 2024 Approved Mastering Desktop & Mobile The Best Ways to Download FB Story
- In 2024, 2023 | Fix Facebook Videos Not Playing on Android/iPhone/Chrome
- [Updated] In 2024, Enhancing Your Digital Presence FB Video Creation Basics
- [New] 2024 Approved Decoding the Social Code Top 30 Tips for Marketing Mastery
- [Updated] Unlocking the Power of Cross-Social Media File Transfers (YouTube & Facebook)
- [New] 2024 Approved Unveiling Facebook's Secrets 30 Insider Tricks for Growth
- [Updated] 2024 Approved Enhancing TV Experience Watching Fb Content Seamlessly
- [Updated] Top Strategies Sharing YouTube Content on Facebook
- [New] Facebook Live & Video to MP3 in Seconds, No Boundaries
- [Updated] Ultimate Zero-Cost FB Imagery & Cinematic Builder for 2024
- [Updated] 2024 Approved Leading 10 Covert Media Collection Tools
- Will Televising Facebook Vids Become a Trend for 2024
- In 2024, Adding Melodies to Facebook Clips Easy Methods
- Connecting With The World How to Use Roku for FB Live
- In 2024, Revisit Memories Easy Old Stories on FB
- [Updated] Elite 5 Screen Grab for FB Movies for 2024
- Harnessing Instagram's Potential with Video Posts
- [Updated] Mastering Your Content on Facebook After Algorithms Change
- Navigating the Art of Film Making on Facebook for 2024
- [New] Avoid the Frustration - Fast-Paced Methods to Create Captions for Your FB Videos
- [Updated] In 2024, Unleash VRecorder Download Steps
- [Updated] 2024 Approved Insider Guide Recording Full Desktop Scenes in W8
- Can I Bypass a Forgotten Phone Password Of Realme Narzo N55?
- In 2024, Best Ways on How to Unlock/Bypass/Swipe/Remove Vivo Y200 Fingerprint Lock
- In 2024, Ultimate Guide to Catch the Regional-Located Pokemon For Poco M6 Pro 4G | Dr.fone
- In 2024, How PGSharp Save You from Ban While Spoofing Pokemon Go On Samsung Galaxy A24? | Dr.fone
- Calls on Samsung Galaxy Z Flip 5 Go Straight to Voicemail? 12 Fixes | Dr.fone
- Updated 2024 Approved No-Watermark Video Combining Tools Top 7 Picks
- In 2024, Top 10 HTC U23 Pro Android SIM Unlock APK
- In 2024, Easy Tutorial for Activating iCloud on Apple iPhone XR Safe and Legal
- 2024 Approved Siege Showdowns Top 10 Royale Arena Fighters
- 2024 Approved Discover the Power of Windows Movie Maker Advanced Video Editing Techniques
- Premier Live Recording Suite
- 2024 Approved A Listeners Compendium Where to Find Realistic Handclap Effects
- [Updated] 2024 Approved Best Free Android Capture App, Zero Ads
- How to Stop My Spouse from Spying on My Apple iPhone 14 | Dr.fone
- 9 Mind-Blowing Tricks to Hatch Eggs in Pokemon Go Without Walking On Google Pixel 7a | Dr.fone
- How To Deal With the Vivo V29e Screen Black But Still Works? | Dr.fone
- How to Unlock a Network Locked Samsung Galaxy A15 4G Phone?
- [Updated] Mastering ZD Soft Screen Recorder A Comprehensive Handbook
- How to Bypass Android Lock Screen Using Emergency Call On Tecno Camon 20 Premier 5G?
- Simple and Effective Ways to Change Your Country on YouTube App Of your Oppo Find X7 | Dr.fone
- How to Lock Apps on Motorola Moto G24 to Protect Your Individual Information
- 2024 Approved Smart Recording Solutions for Schools & Colleges
- How to Oppo A1x 5G Get Deleted photos Back with Ease and Safety?
- [New] Precise Methods for Recording Your FaceTime Communication for 2024
- How to Factory Reset Tecno Spark 10 Pro in 5 Easy Ways | Dr.fone
- 11 Proven Solutions to Fix Google Play Store Not Working Issue on Infinix Zero 5G 2023 Turbo | Dr.fone
- [Updated] AMD GPU Update Analysis & Installation
- New In 2024, Transform Your Images Into Videos with These 10 Online Tools
- Updated 2024 Approved Cutting the Clutter Techniques for Isolating Signal in Remote Audio Broadcasts
- Updated 2024 Approved Do You Still Waste Time Making Transparent Background in Paint
- Updated 2024 Approved From Zero to Hero Choosing the Ideal Movie Maker Software for Mac Users
- Ultimate Guide to Catch the Regional-Located Pokemon For Honor Magic 5 | Dr.fone
- [New] In 2024, Free Mac Screenshoter Extraordinaire
- How To Transfer Data from Apple iPhone 15 Pro Max to New iPhone 15 | Dr.fone
- In 2024, A Closer Look at VN Video Editor for Windows and macOS
- How To Remove Screen Lock PIN On Itel P55 Like A Pro 5 Easy Ways
- 2024 Approved Step-by-Step Tutorial for Capturing Calls Using Google Voice
- In 2024, Edit Like a Pro with Wax A Free Video Editing Software Guide
- 2024 Approved Simple Video Editing for Windows Get Started with Microsoft Video Editor
- 2024 Approved Skype Recording Techniques for PC, Mac Users
- Title: "[Updated] Harnessing the Power of Video The Most Effective FB Ad Practices"
- Author: Robert
- Created at : 2024-05-20 20:53:40
- Updated at : 2024-05-21 20:53:40
- Link: https://facebook-video-content.techidaily.com/updated-harnessing-the-power-of-video-the-most-effective-fb-ad-practices/
- License: This work is licensed under CC BY-NC-SA 4.0.