![[Updated] The Foundations of Facebook Video Marketing](https://thmb.techidaily.com/92290ca438acc7b53d6d463fb220788f23c7aae03036a5859c384dd9ace3b529.jpg)
[Updated] The Foundations of Facebook Video Marketing
The Foundations of Facebook Video Marketing
Facebook Video Maker: How to Make Facebook Video
Liza Brown
Mar 27, 2024• Proven solutions
Making your own video for Facebook can be interesting and you don’t have to be professional. But do you want to get more likes and comments from your friends about your video on Facebook? All you need are video shots/still pictures, music and a smart video maker - Wondershare Filmora .
With this video maker for Facebook, you can edit your own elements together quickly and easily and upload to Facebook automatically. Want to try it yourself? Just download Wondershare Filmora, the easy-to-use yet powerful video maker, and go through the simple steps below to make your own video for Facebook. Filmora Business also comes for people who want to make brand or product video quickly. It includes various royalty free effects and audio to use. In then end, we will give you Facebook tips for making videos.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: How to Make Videos for Facebook with Filmora
In this article, we will illustrate the detailed steps for creating a Facebook video step by step.
Step 1: Import your video or photo files
After launching Filmora, click the “Import” button in the main menu, choose the files you have and click “Open” to import them into Filmora’s Media Library. For your convenience, you can also directly drag and drop the files to the Media Library. Filmora allows you to preview your video footage at the right Preview window and snap a shot with the Camera icon without quality loss.
Key features:
• Import from any devices and cams, including GoPro and drones. All formats supported. Сurrently the only free video editor that allows users to export in a new H265/HEVC codec, something essential for those working with 4K and HD.
• Everything for hassle-free basic editing: cut, crop and merge files, add titles and favorite music
• Visual effects, advanced color correction and trendy Instagram-like filters
• All multimedia processing done from one app: video editing capabilities reinforced by a video converter, a screen capture, a video capture, a disc burner and a YouTube uploader
• Non-linear editing: edit several files with simultaneously
• Easy export to social networks: special profiles for YouTube, Facebook, Vimeo, Twitter and Instagram
• High quality export – no conversion quality loss, double export speed even of HD files due to hardware acceleration
• Stabilization tool will turn shaky or jittery footage into a more stable video automatically.
• Essential toolset for professional video editing: blending modes, Mask tool, advanced multiple-color Chroma Key
After previewing, drag your files to the timeline. Put the files in the order you want them to appear in the final video, and your base sequence is now ready.
Step 2: Personalize Facebook video
Filmora is an easy-to-use yet powerful video editor, which allows you to do some basic video editing such as trimming, cropping, and splitting as well as some advanced video editing, including pan and zoom, play video in reverse, stabilize shaky videos, green screen, and advanced color tuning.
Basic steps to make a video on facebook - cut/split/audio
- You can crop, trim, cut, split and merge your video in a few clicks. Watch the video below to get detailed information.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
- Tilt Shift, Face off, Mosaic, Jump Cut and more functions in Power Tool for you to try out.
- Edit your audio file with Audio Mixer and Audio Equalizer and make the audio fade in and fade out easily
- Make your footage look like a Hollywood film with color tuning tool, including the 3D LUT effect.
Advanced steps to make a video on facebook - music/transitions/filters
Aside from the powerful editing features, there are more than 300 effects available in Filmora. You can add various overlays, filters, motion elements, transitions and much more to your video. Let’s have a look at the Toolbar.
The BootIt Collection covers multi-booting, partitioning, and disk imaging on traditional PC’s using the standard BIOS and newer PC’s using UEFI. The collection includes BootIt Bare Metal (BIBM) for standard BIOS systems and BootIt UEFI (BIU) for UEFI system.
Filmora has more than 40 tracks built-in, and you can use them without worrying about the copyright concerns. What’s more, you can add your own music track and record your own voiceover to the video. To add the track to your Facebook video, just drag it to the timeline, and it will be placed in the sound track in the timeline. You can also download royalty free background music to use it for Facebook videos.
- Filmora provides various preset text and titles for your Facebook video. You can add an Opener title and End Credits, which is very convenient. Also, you can add Lower 3rds and subtitles. Just place the Playhead to the position where a title is needed, and then drag the desired title to the timeline and edit the title in the preview window.
- Transition effects are widely used in video editing software, they are normally used when one slide/clip replaces another one. It will make your Facebook video good looking and impressive.
- There are over 300 filters, overlays and elements embedded in Filmora that you can use for your Facebook video. What’s more, you can go to the Filmstock (Effects Store) to get specially designed Effects Sets, such as Beauty Set, Fashion Set, Fitness Set, Business Set, Food Set, Travel Set, Education Set and Holiday Set. What’s more, you can get some free Effects Packs just via sharing with your friends on Facebook. Let’s take a glimpse about the beauty set first.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
3. Export and Share
When the video making process is complete, all you need to do is to export and publish it on Facebook. In the export window, there are several options on the left panel. You can save it to your smartphone or in .mp4 format and upload to Facebook later. What’s more, you can share your video to YouTube, Vimeo or burn it to the DVD collection.
To upload your video to Facebook, you need to know the video formats that are supported by Facebook, and choose the related video format. More than .mp4, Facebook also supports various video formats , including 3g2, 3gp, asf, div and more.
If you want to save it to your computer, You can rename the video, change the location where you save it. Also, you can check the output size before conversion and adjust output quality by clicking Settings button. By default, the exported video is in Better level. In order to get the best quality, it is suggested to adjust the output settings as the same or similar as the original video.
Part 2: 3 Tips for making videos for Facebook
1. User’s attention is important
User’s attention get away quickly, so it is important to gran their attention at the first 3 seconds . You can collect some beautiful photos and video to be your video introduction as people tend to get captured by beauty. Besides, you can also use some astonishing stuff to make raise the interest of viwers. All in all, in the age of lossing patient, you need to try your best to hook viwers.
2. Know your objective
You need to know your goals no matter what you need to do. One video only needs one objective. Viwers will get lost if you want to have more stuff in your one video. The best part of goal is you can find your first idea when you don’t know what to do. For creating Facebook vido, you need to be specific if you decide to make product video, which means the only goal is to shooting your product.
### 3\. Make it shortUsually, long video needs more patience of viwers. It is not advised to make long video if your video quality is not high. For safty, under 30 seconds short video is the best. You need to encourge viwers to click or doing some action in the short video.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
The Tube Sites Submitter is a fast and efficient tool for anyone who needs to upload videos quickly, easily and automatically to hundreds of tube sites in mere minutes .
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
Making your own video for Facebook can be interesting and you don’t have to be professional. But do you want to get more likes and comments from your friends about your video on Facebook? All you need are video shots/still pictures, music and a smart video maker - Wondershare Filmora .
With this video maker for Facebook, you can edit your own elements together quickly and easily and upload to Facebook automatically. Want to try it yourself? Just download Wondershare Filmora, the easy-to-use yet powerful video maker, and go through the simple steps below to make your own video for Facebook. Filmora Business also comes for people who want to make brand or product video quickly. It includes various royalty free effects and audio to use. In then end, we will give you Facebook tips for making videos.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: How to Make Videos for Facebook with Filmora
In this article, we will illustrate the detailed steps for creating a Facebook video step by step.
Step 1: Import your video or photo files
After launching Filmora, click the “Import” button in the main menu, choose the files you have and click “Open” to import them into Filmora’s Media Library. For your convenience, you can also directly drag and drop the files to the Media Library. Filmora allows you to preview your video footage at the right Preview window and snap a shot with the Camera icon without quality loss.
After previewing, drag your files to the timeline. Put the files in the order you want them to appear in the final video, and your base sequence is now ready.
Step 2: Personalize Facebook video
Filmora is an easy-to-use yet powerful video editor, which allows you to do some basic video editing such as trimming, cropping, and splitting as well as some advanced video editing, including pan and zoom, play video in reverse, stabilize shaky videos, green screen, and advanced color tuning.
Basic steps to make a video on facebook - cut/split/audio
- You can crop, trim, cut, split and merge your video in a few clicks. Watch the video below to get detailed information.
Jutoh Plus - Jutoh is an ebook creator for Epub, Kindle and more. It’s fast, runs on Windows, Mac, and Linux, comes with a cover design editor, and allows book variations to be created with alternate text, style sheets and cover designs. Jutoh Plus adds scripting so you can automate ebook import and creation operations. It also allows customisation of ebook HTML via templates and source code documents; and you can create Windows CHM and wxWidgets HTB help files. Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
- Tilt Shift, Face off, Mosaic, Jump Cut and more functions in Power Tool for you to try out.
- Edit your audio file with Audio Mixer and Audio Equalizer and make the audio fade in and fade out easily
- Make your footage look like a Hollywood film with color tuning tool, including the 3D LUT effect.
Advanced steps to make a video on facebook - music/transitions/filters
Aside from the powerful editing features, there are more than 300 effects available in Filmora. You can add various overlays, filters, motion elements, transitions and much more to your video. Let’s have a look at the Toolbar.
Filmora has more than 40 tracks built-in, and you can use them without worrying about the copyright concerns. What’s more, you can add your own music track and record your own voiceover to the video. To add the track to your Facebook video, just drag it to the timeline, and it will be placed in the sound track in the timeline. You can also download royalty free background music to use it for Facebook videos.
- Filmora provides various preset text and titles for your Facebook video. You can add an Opener title and End Credits, which is very convenient. Also, you can add Lower 3rds and subtitles. Just place the Playhead to the position where a title is needed, and then drag the desired title to the timeline and edit the title in the preview window.
- Transition effects are widely used in video editing software, they are normally used when one slide/clip replaces another one. It will make your Facebook video good looking and impressive.
- There are over 300 filters, overlays and elements embedded in Filmora that you can use for your Facebook video. What’s more, you can go to the Filmstock (Effects Store) to get specially designed Effects Sets, such as Beauty Set, Fashion Set, Fitness Set, Business Set, Food Set, Travel Set, Education Set and Holiday Set. What’s more, you can get some free Effects Packs just via sharing with your friends on Facebook. Let’s take a glimpse about the beauty set first.
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Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
3. Export and Share
When the video making process is complete, all you need to do is to export and publish it on Facebook. In the export window, there are several options on the left panel. You can save it to your smartphone or in .mp4 format and upload to Facebook later. What’s more, you can share your video to YouTube, Vimeo or burn it to the DVD collection.
To upload your video to Facebook, you need to know the video formats that are supported by Facebook, and choose the related video format. More than .mp4, Facebook also supports various video formats , including 3g2, 3gp, asf, div and more.
If you want to save it to your computer, You can rename the video, change the location where you save it. Also, you can check the output size before conversion and adjust output quality by clicking Settings button. By default, the exported video is in Better level. In order to get the best quality, it is suggested to adjust the output settings as the same or similar as the original video.
Part 2: 3 Tips for making videos for Facebook
1. User’s attention is important
User’s attention get away quickly, so it is important to gran their attention at the first 3 seconds . You can collect some beautiful photos and video to be your video introduction as people tend to get captured by beauty. Besides, you can also use some astonishing stuff to make raise the interest of viwers. All in all, in the age of lossing patient, you need to try your best to hook viwers.
PDF application, powered by AI-based OCR, for unified workflows with both digital and scanned documents. 2. Know your objective
You need to know your goals no matter what you need to do. One video only needs one objective. Viwers will get lost if you want to have more stuff in your one video. The best part of goal is you can find your first idea when you don’t know what to do. For creating Facebook vido, you need to be specific if you decide to make product video, which means the only goal is to shooting your product.
3. Make it short
Usually, long video needs more patience of viwers. It is not advised to make long video if your video quality is not high. For safty, under 30 seconds short video is the best. You need to encourge viwers to click or doing some action in the short video.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
Making your own video for Facebook can be interesting and you don’t have to be professional. But do you want to get more likes and comments from your friends about your video on Facebook? All you need are video shots/still pictures, music and a smart video maker - Wondershare Filmora .
With this video maker for Facebook, you can edit your own elements together quickly and easily and upload to Facebook automatically. Want to try it yourself? Just download Wondershare Filmora, the easy-to-use yet powerful video maker, and go through the simple steps below to make your own video for Facebook. Filmora Business also comes for people who want to make brand or product video quickly. It includes various royalty free effects and audio to use. In then end, we will give you Facebook tips for making videos.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: How to Make Videos for Facebook with Filmora
In this article, we will illustrate the detailed steps for creating a Facebook video step by step.
Step 1: Import your video or photo files
After launching Filmora, click the “Import” button in the main menu, choose the files you have and click “Open” to import them into Filmora’s Media Library. For your convenience, you can also directly drag and drop the files to the Media Library. Filmora allows you to preview your video footage at the right Preview window and snap a shot with the Camera icon without quality loss.
After previewing, drag your files to the timeline. Put the files in the order you want them to appear in the final video, and your base sequence is now ready.
Step 2: Personalize Facebook video
Filmora is an easy-to-use yet powerful video editor, which allows you to do some basic video editing such as trimming, cropping, and splitting as well as some advanced video editing, including pan and zoom, play video in reverse, stabilize shaky videos, green screen, and advanced color tuning.
Basic steps to make a video on facebook - cut/split/audio
- You can crop, trim, cut, split and merge your video in a few clicks. Watch the video below to get detailed information.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
- Tilt Shift, Face off, Mosaic, Jump Cut and more functions in Power Tool for you to try out.
- Edit your audio file with Audio Mixer and Audio Equalizer and make the audio fade in and fade out easily
- Make your footage look like a Hollywood film with color tuning tool, including the 3D LUT effect.
Advanced steps to make a video on facebook - music/transitions/filters
Aside from the powerful editing features, there are more than 300 effects available in Filmora. You can add various overlays, filters, motion elements, transitions and much more to your video. Let’s have a look at the Toolbar.
Filmora has more than 40 tracks built-in, and you can use them without worrying about the copyright concerns. What’s more, you can add your own music track and record your own voiceover to the video. To add the track to your Facebook video, just drag it to the timeline, and it will be placed in the sound track in the timeline. You can also download royalty free background music to use it for Facebook videos.
- Filmora provides various preset text and titles for your Facebook video. You can add an Opener title and End Credits, which is very convenient. Also, you can add Lower 3rds and subtitles. Just place the Playhead to the position where a title is needed, and then drag the desired title to the timeline and edit the title in the preview window.
- Transition effects are widely used in video editing software, they are normally used when one slide/clip replaces another one. It will make your Facebook video good looking and impressive.
- There are over 300 filters, overlays and elements embedded in Filmora that you can use for your Facebook video. What’s more, you can go to the Filmstock (Effects Store) to get specially designed Effects Sets, such as Beauty Set, Fashion Set, Fitness Set, Business Set, Food Set, Travel Set, Education Set and Holiday Set. What’s more, you can get some free Effects Packs just via sharing with your friends on Facebook. Let’s take a glimpse about the beauty set first.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
3. Export and Share
When the video making process is complete, all you need to do is to export and publish it on Facebook. In the export window, there are several options on the left panel. You can save it to your smartphone or in .mp4 format and upload to Facebook later. What’s more, you can share your video to YouTube, Vimeo or burn it to the DVD collection.
To upload your video to Facebook, you need to know the video formats that are supported by Facebook, and choose the related video format. More than .mp4, Facebook also supports various video formats , including 3g2, 3gp, asf, div and more.
If you want to save it to your computer, You can rename the video, change the location where you save it. Also, you can check the output size before conversion and adjust output quality by clicking Settings button. By default, the exported video is in Better level. In order to get the best quality, it is suggested to adjust the output settings as the same or similar as the original video.
Part 2: 3 Tips for making videos for Facebook
1. User’s attention is important
User’s attention get away quickly, so it is important to gran their attention at the first 3 seconds . You can collect some beautiful photos and video to be your video introduction as people tend to get captured by beauty. Besides, you can also use some astonishing stuff to make raise the interest of viwers. All in all, in the age of lossing patient, you need to try your best to hook viwers.
2. Know your objective
You need to know your goals no matter what you need to do. One video only needs one objective. Viwers will get lost if you want to have more stuff in your one video. The best part of goal is you can find your first idea when you don’t know what to do. For creating Facebook vido, you need to be specific if you decide to make product video, which means the only goal is to shooting your product.
3. Make it short
Usually, long video needs more patience of viwers. It is not advised to make long video if your video quality is not high. For safty, under 30 seconds short video is the best. You need to encourge viwers to click or doing some action in the short video.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
Making your own video for Facebook can be interesting and you don’t have to be professional. But do you want to get more likes and comments from your friends about your video on Facebook? All you need are video shots/still pictures, music and a smart video maker - Wondershare Filmora .
With this video maker for Facebook, you can edit your own elements together quickly and easily and upload to Facebook automatically. Want to try it yourself? Just download Wondershare Filmora, the easy-to-use yet powerful video maker, and go through the simple steps below to make your own video for Facebook. Filmora Business also comes for people who want to make brand or product video quickly. It includes various royalty free effects and audio to use. In then end, we will give you Facebook tips for making videos.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: How to Make Videos for Facebook with Filmora
In this article, we will illustrate the detailed steps for creating a Facebook video step by step.
Step 1: Import your video or photo files
After launching Filmora, click the “Import” button in the main menu, choose the files you have and click “Open” to import them into Filmora’s Media Library. For your convenience, you can also directly drag and drop the files to the Media Library. Filmora allows you to preview your video footage at the right Preview window and snap a shot with the Camera icon without quality loss.
After previewing, drag your files to the timeline. Put the files in the order you want them to appear in the final video, and your base sequence is now ready.
Step 2: Personalize Facebook video
Filmora is an easy-to-use yet powerful video editor, which allows you to do some basic video editing such as trimming, cropping, and splitting as well as some advanced video editing, including pan and zoom, play video in reverse, stabilize shaky videos, green screen, and advanced color tuning.
Basic steps to make a video on facebook - cut/split/audio
- You can crop, trim, cut, split and merge your video in a few clicks. Watch the video below to get detailed information.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
- Tilt Shift, Face off, Mosaic, Jump Cut and more functions in Power Tool for you to try out.
- Edit your audio file with Audio Mixer and Audio Equalizer and make the audio fade in and fade out easily
- Make your footage look like a Hollywood film with color tuning tool, including the 3D LUT effect.
Advanced steps to make a video on facebook - music/transitions/filters
Aside from the powerful editing features, there are more than 300 effects available in Filmora. You can add various overlays, filters, motion elements, transitions and much more to your video. Let’s have a look at the Toolbar.
HD Video Converter Factory Pro
Filmora has more than 40 tracks built-in, and you can use them without worrying about the copyright concerns. What’s more, you can add your own music track and record your own voiceover to the video. To add the track to your Facebook video, just drag it to the timeline, and it will be placed in the sound track in the timeline. You can also download royalty free background music to use it for Facebook videos.
- Filmora provides various preset text and titles for your Facebook video. You can add an Opener title and End Credits, which is very convenient. Also, you can add Lower 3rds and subtitles. Just place the Playhead to the position where a title is needed, and then drag the desired title to the timeline and edit the title in the preview window.
- Transition effects are widely used in video editing software, they are normally used when one slide/clip replaces another one. It will make your Facebook video good looking and impressive.
- There are over 300 filters, overlays and elements embedded in Filmora that you can use for your Facebook video. What’s more, you can go to the Filmstock (Effects Store) to get specially designed Effects Sets, such as Beauty Set, Fashion Set, Fitness Set, Business Set, Food Set, Travel Set, Education Set and Holiday Set. What’s more, you can get some free Effects Packs just via sharing with your friends on Facebook. Let’s take a glimpse about the beauty set first.
3. Export and Share
When the video making process is complete, all you need to do is to export and publish it on Facebook. In the export window, there are several options on the left panel. You can save it to your smartphone or in .mp4 format and upload to Facebook later. What’s more, you can share your video to YouTube, Vimeo or burn it to the DVD collection.
To upload your video to Facebook, you need to know the video formats that are supported by Facebook, and choose the related video format. More than .mp4, Facebook also supports various video formats , including 3g2, 3gp, asf, div and more.
If you want to save it to your computer, You can rename the video, change the location where you save it. Also, you can check the output size before conversion and adjust output quality by clicking Settings button. By default, the exported video is in Better level. In order to get the best quality, it is suggested to adjust the output settings as the same or similar as the original video.
Part 2: 3 Tips for making videos for Facebook
1. User’s attention is important
User’s attention get away quickly, so it is important to gran their attention at the first 3 seconds . You can collect some beautiful photos and video to be your video introduction as people tend to get captured by beauty. Besides, you can also use some astonishing stuff to make raise the interest of viwers. All in all, in the age of lossing patient, you need to try your best to hook viwers.
2. Know your objective
You need to know your goals no matter what you need to do. One video only needs one objective. Viwers will get lost if you want to have more stuff in your one video. The best part of goal is you can find your first idea when you don’t know what to do. For creating Facebook vido, you need to be specific if you decide to make product video, which means the only goal is to shooting your product.
3. Make it short
Usually, long video needs more patience of viwers. It is not advised to make long video if your video quality is not high. For safty, under 30 seconds short video is the best. You need to encourge viwers to click or doing some action in the short video.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
- Title: [Updated] The Foundations of Facebook Video Marketing
- Author: Robert
- Created at : 2024-07-23 20:26:03
- Updated at : 2024-07-24 20:26:03
- Link: https://facebook-video-content.techidaily.com/updated-the-foundations-of-facebook-video-marketing/
- License: This work is licensed under CC BY-NC-SA 4.0.